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New campaign – Nationwide regular savings

Marketing Week

Building society Nationwide is launching a 1.6m ad campaign to support its new regular savings account. The work, created by Leagas Delaney, is the latest execution featuring comedian Mark Benton, and continues its “proud to be different” stance, showcasing how the building society is different to banks.

Feeding your conscience

Marketing Week

After Tesco set out it ethical trading plans last week, counting the carbon cost of food could become as normal as totting up the carbs – and more shoppers have the money and mind to buy ethically.

Nationwide plans free cashpoints in libraries trial to target the poor

Marketing Week

Nationwide Building Society is planning to put free cash machines in libraries as part of an anti-poverty stance. The building society is partnering with the Bristol Financial Inclusion Taskforce (BFIS) for the city-wide trial, but expects other cities to follow. It follows campaigning from anti-poverty groups and the Citizens Advice Bureau. Citizens Advice last year […]

People before profits

Marketing Week

Faced with the prospect of a substantial dent in profits following OFT investigations into the charges and penalty fees, banks and credit card providers need to rethink their approach to charging customers.

VW brand chief exits in restructure

Marketing Week

Head of the Volkswagen brand Wolfgang Bernhard is leaving Europe’s biggest carmaker as part of a management restructure. Volkswagen’s new chief executive, former Audi boss Martin Winterkorn, will take on Bernhard’s brand role when he leaves at the end of the month. Speculation has been mounting about Bernhard’s position as chairman of the VW brand […]