Wine, women and strong spirits
Marketing WeekAs women’s alcohol intake rises, they are becoming more important to drinks advertisers because this group of pub and club goers is most likely to amplify a brand’s message through word of mouth
As women’s alcohol intake rises, they are becoming more important to drinks advertisers because this group of pub and club goers is most likely to amplify a brand’s message through word of mouth
YouTube users are being offered the chance to make money from their videos under a scheme being launched in the UK. The YouTube Partnership Programme is launched today (January 31). The programme, which already exists in US, selects members that create original content and have a big following on the site to become “partners”. An […]
Nationwide, the UK’s biggest building society, claims to be launching a “unique” television campaign that marries brand ads with product and direct-response TV spots, in a move to trump its bigger “plc” rivals. Head of brand strategy Peter Gandolfi believes the mix is “unique” in UK financial services advertising and signals a change in strategy […]
Volkswagen has promoted Skoda UK chief Chris Craft to run the VW brand in the UK following Paul Willis’ move to Kia. Craft, a former VW marketer, rejoins the marque as UK managing director after four-and-a-half years in charge of Skoda. Craft has overseen a strong period of growth at Skoda and won plaudits for […]
Loyalty card king Tesco is set to snatch Wal-Mart’s crown in the US, but the days of its Clubcard data collection model appear numbered
Consumers’ choice of supermarket for their weekly grocery shop is now driven by value for money and freshness of produce, not ethical, social or environmental issues or proximity to home
Finding the right restaurant can be stressful – especially if a certain someone needs impressing. Patrons either rely on magazine/newspaper reviews, local hype, recommendations or simply choose one and hope for the best. Toptable (www.toptable.co.uk) tries to take some of the uncertainty away by providing reviews, customer ratings, sample menus, recommendations and discounts. Toptable provides […]
Britvic’s struggle to get supermarket listings for its water brand Drench, despite an extensive overhaul, has prompted some to question whether the big soft-drinks companies are spending too much time and money tinkering with existing brands and not enough on developing new products. Britvic spent £2.4m relaunching Drench last year, and introducing new packaging in […]
The battle for the Recommendation Generation’s pound will be fought in the social media arena and brands that shun the opportunity to get involved online could miss out on sales worth millions
Marketer’s salaries rose by 6.7% in 2007, taking their average income to 48.627. But the temptation to progress a career by moving up and out remains very strong and employers must offer additional benefits that will increase staff loyalty. By Roy Hoolahan and David Reed
Santander’s courting of Alliance & Leicester shows recognition of the former building society’s significant market share, despite its recent lack of investment in branding, says Catherine Turner
As the world goes online, advertising budget allocations are reflecting the trend. However, the massive scale and shifting user patterns make the internet a challenging medium for marketers
The Sun’s circulation fell below 3 million for the first time in 34 years, despite dropping its cover price to just 20p in the South East, according to the latest figures from the Audit Bureau of Circulations (ABC).
CHI & Partners has picked up Royal Bank of Scotland’s 15m retail advertising account from M&C Saatchi without a pitch.
Social networking website Bebo has enjoyed a remarkably successful 12 months, but the opposite is the case for troubled turkey brand Bernard Matthews. John Reynolds and Louise Jack report The past 12 months have seen social networking sites step out of the digital backwater and many experts predict Bebo, rather than its more famous rivals […]