Despite an emphasis on health, flavour is the most important factor in consumers’ food choices. Brands need to experiment with increasingly exotic tastes to ensure they don’t slip from the menu The growing influence of convenience and health means that hedonistic consumption, the most important trend associated with food, is often overlooked. Indeed, attributes […]
It is the season to be jolly, and some of our writers are happily getting into the Christmas spirit. Despite forecasts of a gloomy economy in 2008, the predictions in Marketing Week’s Year Ahead show that many senior marketers are doggedly optimistic. Read more… Click here to read the 08 The Year Ahead Click […]
Mars UK is extending its Starburst sweets brand into fruit smoothies. It is understood that the new range is set to launch with a significant marketing spend, early next year. The new product is thought to be a 100% pure fruit smoothie that will target young adults and children, with similar flavours to the fruit […]
Product placement is common practice in US TV programmes. Done sympathetically, it can work well, but done clumsily it can damage both brand and the show. UK viewers remain wary of the idea
Nationwide Building Society is reviewing its £20m media planning and buying account. It is currently held by Mediaedge:cia, which has been invited to repitch for the business.
One of Time Out’s architects of its return as a passionate London guide is leaving at a time when the title must get to grips with the online world and the challenges it presents. By John Reynolds
The Christmas shopping rush is here again but, instead of hitting the high streets, people are taking the more leisurely approach of sitting at their computers, taking time to research the best bargains With the festive season starting in earnest, consumers’ thoughts are turning to gifts to purchase for friends and family. And once again, […]
Mars lends its support to brand extensions
Esure’s quirky ads set a trend in the insurance sector, but the brand is now responding to the rise of price comparison websites by sponsoring ITV weather. Jonathan Harwood reports
The UK has more than 7,000 museums, theme parks, gardens, zoos and other attractions. All are using different parts of the media mix to increase visitor numbers, but which channels work best?
Interest in social media is phenomenal. Little wonder, as millions of people are interacting like never before. And advertisers are eager to be part of this space, whether it’s via brand pages on Facebook, ad-funded blogs or ad-funded music downloads on MySpace.Read More… Click here to read Social Media: 2007 Online Click here to read […]
Mars UK is understood to be gearing up for a major assault on the chocolate market next year with the launch of a new Mars variant. It is thought that a new brand called Mars Fling is currently being tested in Australia and will be introduced early next year. The launch is a “two stick” […]
Samsung is the world’s biggest electronics manufacturer, but lacked brand heritage before the Korean giant ramped up its marketing. Robert Lester discovers it is now a serious rival to Sony
China is allowing foreign banks to offer services in its domestic market for the first time. However, UK financial houses will need to adapt to unfamiliar consumer habits to stand a chance of success
Research shows that players respond well to ads embedded in games and that brands can even enhance the experience, provided the content is appropriate and tailored to the target audience