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Marketing Week/Michael Page Marketing: Top Employer Survey: All down to sex appeal?

Marketing Week

A career in marketing has always been a popular choice, but in the current candidate-driven market employers are having to do more and more in order to recruit and retain high quality employees. This is the second annual survey that Michael Page Marketing has conducted in association with Marketing Week and it is great to be involved again. The 2006 survey has been completed by more than 1,000 marketing professionals from throughout the UK. The findings highlight the most desired companies to work for, and illustrates the most important factors that attract candidates to a job be it salary, career development or the brand. Read more of Richard Vickers’ introduction here For the full survey click here

Fixing Volkswagen

Marketing Week

Volkswagen has raided Audi, its brightest star, to replace departing group chief executive Bernd Pischetsrieder, who is stepping down at the end of the year. But Martin Winterkorn, currently head of the luxury brand, has to do more than just sell c…

Wrigley to revamp Orbit brand

Marketing Week

The Wrigley Company is relaunching its Orbit chewing gum range and introducing three new products. The move comes just weeks after Cadbury announced it is to launch its Trident brand in the UK next year. Wrigley is axing the existing Orbit range and replacing it with Orbit Complete, which will be positioned as an oral […]

ASA reprimands Ryanair for ‘0’ fare commercial

Marketing Week

Ryanair has been rapped by the Advertising Standards Authority (ASA) for a TV ad that promoted flights for “£0” when booked through the budget airline’s website. The ASA says the ad broke the UK’s code on broadcast advertising because the price quoted did not include compulsory charges, including airport tax. Ryanair ran the advertisement earlier […]

Google has made much of its commitment to clean up the filth and smut that can be seen on its newly acquired site, YouTube.

Marketing Week

Google has made much of its commitment to clean up the filth and smut that can be seen on its newly acquired site, YouTube. That could mean the Googleman having a quiet word in Robert Harwood-Matthews’ shell-like, after footage of the BDH/TBWA Manchester boss appeared on the site. The shocking (pink) clip shows him “cavorting” […]

All or nothing

Marketing Week

After failing to sell his family’s stake, Matalan founder John Hargreaves wants to buy the remaining shares, delist the company and knock it into shape, writes Martin Croft.

All online bases covered

Marketing Week

Only three brand hold enough sway to persuade consumers to seek them out onlinem the rest need to find ways to be visible on search lists and offer the right data to be included in comparision sites.