Argos’s SMS product reservation service has received nearly 1 million text messages since its launch late last year. It has also added a coded guide to its catalogue enabling consumers to shop for a colour co-ordinated home look.
Claydon Heeley Jones Mason is launching a multi-million pound direct marketing campaign for MasterCard, designed to encourage cardholders to use their card more regularly.
Nationwide has renewed its sponsorship of the Wales football team for the next four seasons.
Nationwide is to invest £750,000 in Football League clubs to help to develop women’s and girls’ football. It is the largest investment in female football by a sponsor to date.
Despite its success with Skoda, Volkswagen’s attempts to make Seat into a sporty car brand have, so far, failed to hit the mark, says Lucy Barrett
One of the Football Association’s (FA) commercial partners has spoken out over a row between the Premier League and the FA, claiming it could affect sponsors’ access to players. This week, the FA released a statement confirming that the England squad had agreed a new four-year commercial deal with Team England, covering the players’ participation […]
Audi head of marketing Rawdon Glover, who has overseen Audi’s design-led advertising and marketing drive, is leaving the car brand to take up a position at sister company Seat. Glover, who joined the Volkswagen subsidiary in 1999 from National Lottery operator Camelot, where he was a brand manager for scratchcards, is to become head of […]
Mastercard is set to renew its sponsorship of the UEFA Champions League and the European Championship for national teams, in a series of multi-million pound deals. Mastercard Europe vice-president of sponsorships Patrick Simeons says that the company is in advanced negotiations with UEFA over extending its Champions League sponsorship until 2006 and sponsoring the 2004 […]
Argos is attempting to shift the downmarket ‘stigma’ attached to its brand with a TV advertising campaign featuring film star Richard E Grant. The 40-second ad, which breaks on July 26, is the first work to come out of Euro RSCG Wnek Gosper since Argos appointed the agency earlier this year. The ad features Zak, […]
Argos’s multi-channel clothing and home furnishings catalogue, Argos Additions, is increasing its use of e-mail as a way of drawing customers to its website, argosadditions.com. The move follows the initial results of Argos’s trial of ContactMail, an e-mail application from database management solutions provider Experian. Working with Experian, Argos Additions has issued more than 1 […]
Ryanair has appointed Sinead Finn to take over the responsibilities of departing sales and marketing director Tim Jeans. Finn, who will have the title of sales and marketing manager at the budget airline, moves from her role as head of sales for Italy. She takes up her duties at Stansted next week, when Jeans takes […]
As Argos readies its home-shopping channel, one potential competitor is in administration and others have closed. Amanda Wilkinson looks at the prospects
Argos is planning to launch its own-brand digital satellite television shopping channel, which will also be broadcast in store to its retail customers. It is thought that the channel will, like Thomas Cook’s travel channel, be broadcast as free-to-air. The move will mark the first time a high-street retailer has launched a branded home-shopping channel […]
Masterfoods has appointed MediaCom to handle its £120m centralised media planning business following a five-way pitch.
Skoda UK marketing chief Chris Hawken has been appointed as head of marketing for Volkswagen in the Asia Pacific region. Hawken, who leaves VW-owned Skoda at the end of July, will be based in Singapore. He will report to Volkswagen director Norbert Preine. Hawken will oversee Volkswagen’s marketing for the Asia Pacific region, including Australia […]