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The complete package

Marketing Week

Thomson Holidays is attempting to position itself as a one-stop shop for the full range of travel products. But how will the brand be affected by the TUI-First Choice merger? asks Rupi Gohlar

Maltesers sponsors ITV1’s Loose Women

Marketing Week

Maltesers, the Mars-owned chocolate brand, is sponsoring ITV1 panel show Loose Women. The new series launches at lunchtime today (September 3). The integrated sponsorship includes idents on ITV1, red button interactivity and the show’s website. The idents, created by Abbott Mead Vickers.BBDO, will “compliment and spark off the tone and content of the show” by […]

Lego seeks child stars for Nickelodeon TV ad blitz

Marketing Week

Lego – which this year celebrates its 75th anniversary – and Nickelodeon are searching for two children to star in Lego’s next TV ad campaign. The 40-second TV execution for its City sub-brand will break on Nickelodeon children’s channel in mid-October, ahead of the run up to the Christmas trading season, to tap into the […]

A healthy boost

Marketing Week

Unilever’s launch of healthy dried soups through Knorr could give the brand the backing it needs to become an up-to-date, consistent brand in the UK and around the world. By John Reynolds

Price of empowerment

Marketing Week

Online spending will hit 42bn this year, but brands would be wise to use impartial channels in their marketing mix because traditional methods are not getting through to empowered consumers

YouTube launches “transparent” adverts

Marketing Week

YouTube, the Google-owned user generated content site, is launching advertising on its videos for the first time today (August 22). The site has introduced a new format of “transparent” ads that appear on the bottom of videos. The ads are overlayed over the video but only take up 20% of the screen at the bottom […]

Food for thought

Marketing Week

Healthy foods are high on consumers’ agenda, but brands could do much more to inform the public about the nutritional content of their shopping baskets and keep their messages consistent

Ulster politician blasts ‘crass’ Ryanair ads

Marketing Week

A Ryanair ad depicting controversial Sinn Fein politician Martin McGuinness claiming its flights are so low even the British Army “flew home” from Northern Ireland has been branded “crass” and “deliberately provocative”. Michael Copeland, Ulster Unionist Party East Belfast representative, has blasted the airline for the press campaign, which has been running in the region […]