From great expectations…
Marketing WeekWhen it comes to theorising what makes a good and bad client-agency relationship, research shows both parties think alike. But when both sides recount real-life experiences, a major divide emerges
When it comes to theorising what makes a good and bad client-agency relationship, research shows both parties think alike. But when both sides recount real-life experiences, a major divide emerges
ONLINE SHOULD BE INTEGRAL PART OF MIX : There can be few in the industry who would disagree that the internet has revolutionised modern marketing. A seismic shift has taken place, with the power unequivocally driven by consumers with Web 2.0 technologies, from blogs to social networks, pushing that change onwards at a relentless pace. Nathalie Kilby, Associate Editor, Marketing Week
Insights from leading experts on market research. Marketing Week presents eight viewpoint by some of the industry’s most experienced actor. Simon Lidington: The Market Research Society The development of complex consumer insight tools has left many market research teams isolated and disconnected Charlotte Cornish: FDS International Despite all the talk within the industry about […]
The success of Magners has shown that cider can be trendy. Now its main rival,Bulmers, is staging a fightback but will its old-fashioned image be a hindrance? asks Mattew Gorman
Research shows that each colour and combinations of colours evoke particular emotional responses in people – valuable information for marketers when devising the design of packaging and logos
Meteorite has been appointed to Argos’s roster to handle a major digital push for the retailer in the run-up to Christmas. It follows a competitive pitch against a number of undisclosed agencies. The agency has created a viral campaign to promote Argos’s largest catalogue, containing more than 18,000 products. The campaign, which breaks this week […]
Ryanair has lodged a complaint with the European Competition Commission accusing rival airlines Deutsche Lufthansa, Swiss, KLM and Air France of price fixing. The low-cost airline’s chief executive Michael O’Leary (pictured) says that in a six-hour period on September 25 the four airlines all increased their fuel surcharges by five euros to as high as […]
Will the AA’s merger with Saga see the iconic British motoring brand – which also covers the insurance and financial services sectors – adopt a more integrated strategy? asks Rupi Gohlar
Providers of financial products rely heavily on intermediaries to sell on their products. By devising communications that cement strong relationships with professionals, you can buck negative trends
Innovative marketing techniques have helped make JCB one of the strongest brands in the UK. The challenge now is to replicate that success in overseas markets. Matthew Gorman reports
The importance of encouraging consumers to recommend a particular brand or service, voiced in terms that are likely to prompt purchase, is something that marketers should dismiss at their peril
If Lil-lets’ aims to target teenage girls, expand internationally and launch a range of towels go to plan, it could become the only brand to cross all sectors of feminine hygiene, says Rupi Gohlar
A cross-industry study into how the public rates service and products provides a ‘health check’ for companies, and reveals where the brand experience is failing to match the marketing promise
Mike Soutar, the publisher of the new freesheet ShortList, has launched himself on YouTube to instruct street vendors on how best to distribute the magazine targeted at men.
Ikea is launching a campaign based on questioning people’s feelings about the idea of “home”. The furniture retailer claims it is encouraging people to think about whether they feel they live in a house or a home. The retailer says the campaign, which has been created by Beattie McGuinness Bungay, is a reaction against the […]