These days being a standalone car company is almost as frightening as being a standalone global agency network. Both species know their days are numbered; the only issues are when they will surrender their independence, to whom and for how much. Such thoughts must preoccupy the Quandt family, controlling shareholders in BMW. Publicly, they are […]
Volkswagen advertising chief Bernard Bradley, responsible for the car manufacturer’s &£35m UK ad spend, has left to join Volvo. Bradley, who handed in his notice earlier this week, has been VW’s communications manager for more than a year. He will join Volvo next month as regional communications manager for its Benelux region (UK, Ireland, the […]
Fired BMW chief Bernd Pischetsrieder to oversee new division dedicated to growth of luxury cars
Mars has called a review of its combined £12.3m UK outdoor buying media business, handled by outdoor specialist Concord.
NatWest’s head of marketing for card services, Jeremy Nicholds, has left to join Europay International as general manager of MasterCard for the UK and Ireland. He is understood to have left NatWest early last month and takes up his new role next week. NatWest is the largest issuer of MasterCards in Europe, and has more […]
Who is Mars trying to kid? The efficacy of cocoa in reducing heart disease may or may not be proven, but to argue by implication that a confectionery bar, whose other essential ingredients are fats and sugars, is good for you, takes the biscuit. My kids love Galaxy and Mars Bars and I’m quite partial […]
Volkswagen has applied the brakes on plans to launch a banking service in the UK, because of the uncertainty and increased competition in this market. VW was granted a UK banking licence two years ago, and said it would be offering telephone and Internet banking. The car company wanted to extend its customer base beyond […]
Mars uses new logo on packaging to exploit finding that cocoa beans can reduce heart disease
Volkswagen has applied the brakes on plans to launch a banking service in the UK, because of the uncertainty and increased competition in this market. VW was granted a UK banking licence two years ago, and said it would be offering telephone and Internet banking. The car company wanted to extend its customer base beyond […]
Mars has restructured its petcare operation so that the marketing of brands such as Whiskas and Pedigree will be managed on a pan-European basis. The shake-up, as predicted in Marketing Week (January 6), is overseen by vice-president of European petcare marketing Anne Francke. It hands marketing chiefs in the UK, France and Germany extra European […]
Mars is being forced to alter its advertising plans for this year following poor ratings for ITV programmes in January and February. The confectionery giant’s European media manager Angus McIntosh told the TV 2000 conference in Lisbon last week: “Mars has just had to write down substantially its ratings for the year based on your […]
D’Arcy has created a £10m pan-European TV and press campaign for Mars bar, featuring the slogan ‘Every day should be this good’.
In the cut-throat world of digital technology, scientists have done the unthinkable in allowing mobile phone users to eat and speak simultaneously.
Thorntons, the struggling upmarket confectionery manufacturer, is launching a mainstream product to rival Mars Celebrations and Cadbury’s Miniature Heroes. The confectionery company is developing the product and hopes to begin trials before Christmas. The initiative is part of a drive by Thorntons to create a new image for its stores through family-focused advertising. The company […]
Beleaguered car company Rover has been hit by yet another defection from its senior management team. After less than three months as managing director with responsibility for sales and marketing of Rover Cars in the UK, Paul Willis has left to join rival car company Volkswagen. As director of Volkswagen Cars, Willis has overall responsibility […]