Widespread allure
Marketing WeekIts latest ad campaign has sparked copycat allegations from Dove, but its accuser can’t lay claim to owning the idea of beauty in the way that Nivea owns skincare. Louise Jack reports
Its latest ad campaign has sparked copycat allegations from Dove, but its accuser can’t lay claim to owning the idea of beauty in the way that Nivea owns skincare. Louise Jack reports
In an effort to woo shoppers, brands are keener than ever to prove their green credentials, yet consumers are not living up to their own ideals by doing enough to make a significant difference
Confectionery giant Mars is resurrecting its iconic “Work, Rest and Play” strapline ten years after it was scrapped. The updated version – “Work. Rest. Play Longer” – is understood to be part of a campaign to position Mars as a brand that aids exercise.
Aegon, parent company of Scottish Equitable, has appointed Nationwide marketing director Steve Clode to the new role of director of marketing and customer strategy. It has also poached Royal Bank of Scotland retail banking managing director Feilim Mackle as part of a push to expand its retail offering. Clode, who joins the company later this […]
Thomson Holidays is attempting to position itself as a one-stop shop for the full range of travel products. But how will the brand be affected by the TUI-First Choice merger? asks Rupi Gohlar
Sports sponsorship is still measured largely in terms of fans’ TV consumption. However, new media and other traditional platforms, such as press and radio, play an important role for sports followers
Technology giant Microsoft has poached Direct Line marketer Paul Davies to become head of marketing for its online services group. He was previously head of brand at Direct Line, where he worked on the “Good Deal Better” relaunch campaign. At Microsoft’s online services group, Davies will be responsible all marketing across a range of services […]
Maltesers, the Mars-owned chocolate brand, is sponsoring ITV1 panel show Loose Women. The new series launches at lunchtime today (September 3). The integrated sponsorship includes idents on ITV1, red button interactivity and the show’s website. The idents, created by Abbott Mead Vickers.BBDO, will “compliment and spark off the tone and content of the show” by […]
With a new media agency, a promotional collaboration and TV sponsorship, Tio Pepe is making strides as a white wine alternative. But how long will the repositioning take? asks Rupi Gohlar
As job-hunting graduates spill out of universities they are, once again, flocking to the marketing industry, which now has to make sure it keeps hold of them, says Scott Knox
It is a fallacy to assume most of us use the internet to book a holiday or choose a destination and provider. The majority of British travellers still value speaking to a person – even if it costs more
Ryanair has called on the Advertising Standards Authority to overturn its "factually false" ruling on the airline’s claim that it is faster and cheaper than Eurostar’s train service from London Stanstead to Brussels Charleroi.
Lego – which this year celebrates its 75th anniversary – and Nickelodeon are searching for two children to star in Lego’s next TV ad campaign. The 40-second TV execution for its City sub-brand will break on Nickelodeon children’s channel in mid-October, ahead of the run up to the Christmas trading season, to tap into the […]
Unilever’s launch of healthy dried soups through Knorr could give the brand the backing it needs to become an up-to-date, consistent brand in the UK and around the world. By John Reynolds
Online spending will hit 42bn this year, but brands would be wise to use impartial channels in their marketing mix because traditional methods are not getting through to empowered consumers