YouTube, the Google-owned user generated content site, is launching advertising on its videos for the first time today (August 22). The site has introduced a new format of “transparent” ads that appear on the bottom of videos. The ads are overlayed over the video but only take up 20% of the screen at the bottom […]
Healthy foods are high on consumers’ agenda, but brands could do much more to inform the public about the nutritional content of their shopping baskets and keep their messages consistent
Bebo is one of the most popular global social networking websites with a large number of UK users, but it has come under fire more than once for its advertising policies. By John Reynolds
A Ryanair ad depicting controversial Sinn Fein politician Martin McGuinness claiming its flights are so low even the British Army “flew home” from Northern Ireland has been branded “crass” and “deliberately provocative”. Michael Copeland, Ulster Unionist Party East Belfast representative, has blasted the airline for the press campaign, which has been running in the region […]
The Wrigley Company has consolidated its 200m advertising business into Omnicom after adding DDB Worldwide to its global roster following a non-roster pitch. BBDO, the companys long-standing agency, was not affected by the review.
It started as one shop, set up with a 17,000 bank loan, and transformed the sandwich market. Now it’s being wooed by private equity. Louise Jack looks at what lies ahead for Pret A Manger
Panorama exposed some major holes in selling online advertising. Brands and agencies should regard this as a wake-up call in best practice, says Guy Phillipson
‘Impersonal’ and ‘inflexible’ technology is triumphing over marketing common sense because few brands are using consumer data and the latest tools to enhance the whole customer experience
Sony Ericsson has built its success on margins, but several challenges lie ahead before it can become a top-three player in one of the world’s most ruthless sectors. Robert Lester reports
Credit cards are a convenient way to pay for items and many consumers regard them as safer than cash, but there are major regional discrepancies in card ownership and management of the debt
Wrigley’s Airwaves, the chewing gum brand, has added powerboat racing to its growing portfolio of extreme sport sponsorships. Airwaves has signed a one-year deal to be the principal sponsor of the Claygate Offshore Powerboat team in the latest phase of its Airwaves Pro campaign. The deal will includes TV coverage on ITV4, a corporate hospitability […]
The Advertising Standards Authority (ASA) has rapped Ryanair’s knuckles after receiving 48 complaints about claims made by the Irish low-cost airline in a series of ads criticising an increase in passenger tax. Ryanair ran four ads damning then Chancellor Gordon Brown for doubling air passenger duty (APD) to £10. The ASA upheld 34 complaints, including […]
Swedish icon Ikea stands accused of losing its way in terms of advertising and its sense of identity. Rupi Gohlar asks whether it can cut costs, reinvigorate itself and regain its reputation for tenacity?
Insurance brand Direct Line has won the latest battle in its legal wrangle with rival Esure over the trademarking of a computer mouse on wheels. The insurers have been embroiled in a two-year battle over the trademark, which has culminated in the High Court backing Direct Line, which alleged that Esure’s application to trademark a […]
A credit and debit card confidentiality crisis earlier this year hasn’t stripped TK Maxx of its credentials as a cornerstone of the UK high street, despite arriving here just 13 years ago, says Matthew Gorman