Continental shift
Marketing WeekHeineken is aiming to reverse its fortunes in the UK by introducing pub-goers to Continental drinking habits around its draught premium 5% ABV Export brand. Matthew Gorman reports
Heineken is aiming to reverse its fortunes in the UK by introducing pub-goers to Continental drinking habits around its draught premium 5% ABV Export brand. Matthew Gorman reports
Of the numerous factors working to change the marketing sector, online activity is considered one of the most important, according to results from the latest CIM Marketing Trends Survey
Price comparison site Confused.com has hit out at Direct Line’s new advertising campaign, branding the insurer “desperate” and “increasingly uncompetitive”. The Direct Line campaign implies consumers are missing out on additional benefits if they buy insurance via online comparison sites. It says price comparison sites are “middlemen”, the online equivalent of insurance brokers with commission, […]
Volkswagen Commercial Vehicles (VCV) is taking on market leaders Ford and Vauxhall with a new strategy that aims to move VCV away from the main VW brand. The company is launching an outdoor, press, direct marketing and online campaign created by RLA Group in an attempt to recapture the “mass premium” market that is dominated […]
Ecover was one of the first green brands in the UK, and sales have gradually grown as consumers switched on to the issues. But mass market brands hope to steal its limelight, says Nathalie Kilby
The mountain of waste electronic equipment is at a record level but brand owners fail to keep consumers informed of their initiatives to reduce the environmental impact of their latest products
Climate change will be the driving force behind a raft of products and services as industries find environmentally friendly consumers demand action and innovation
Most people purport to care about a company’s green credentials and trust information they might be given about it. But a study suggests that consumer behaviour falls short of their brand expectations
It is possible to measure the amount of CO2 produced by anything – from a single piece of direct marketing through to an entire company or manufacturing process.
Ryanair, the Irish budget airline, has warned that its profits will slow dramatically due to “soft” marketing conditions caused by higher airport taxes and increased passenger duties. It has predicted a 5% decrease in profits over the next financial year. The airline made the prediction as it reported a 33% increase in net profit to […]
Bratz has enjoyed great success since its US launch in 2001, but changes are afoot on this side of the Atlantic. Rupi Gohlar asks whether the doll brand can maintain its strong sales
Wealthy over-55-year-olds are spending more on luxury goods than ever before, yet they are as diverse in their responses to advertising as any other generation. Marketers must not alienate them
Mars UK has performed a u-turn over plans to use animal products in its chocolate bars after hundreds of complaints from vegetarians. The company has taken out a series of adverts in today’s (Monday) national press highlighting its decision to not to change the whey in products such as Mars bars and Maltesers from a […]
Iconic footwear retailer Clarks has suffered a sharp drop in profits, but analysts argue that the market-leading brand remains strong and there is value in the name. Matthew Gorman reports
Bread consumption remains stable in terms of penetration, but brands that are perceived to offer a health benefit are taking an increasing slice of the market as the drive to improve our diet continues