Media Planning Group is launching a research programme designed to provide insights about British family life to advertisers and the media. The research, called Fabric, will use a nationwide panel of 50 families, who will regularly give their opinions on issues such as premium-rate phone calls on TV, recycling at home, bank customer service and […]
The Wrigley Company, the confectionery and chewing gum giant, is looking to consolidate its £200m global advertising business. It is not expected to affect BBDO, which will remain its key network. It is thought to be inviting non-roster agencies to pitch and it is not clear how it will affect its other agencies Bristol-based […]
Nationwide has launched a multi-million-pound sponsorship campaign with the four national football associations in a bid to offer its customers “empowerment”. The “Sponsored by you” campaign breaks at the end of May. Under the partnership, Nationwide will offer its full ticket allocation for matches played by the England, Scotland, Northern Ireland and Wales football teams […]
No matter how successful an ad campaign may be, consumer goodwill risks being eroded unless frontline staff have the skills and commitment to become brand ambassadors at the point of sale
Jamie Oliver’s crusade against Turkey Twizzlers, animal cruelty allegations and an outbreak of avian flu have damaged the Bernard Matthews brand. Caroline Parry finds hope for the future
Masterfoods is positioning its Snickers chocolate bar as a tough and manly snack in a 3.5m campaign aimed at growing sales among men. The campaign will break on April 22.
Strong licensing deals, shrewd advertising and a willingness to broaden its remit have given EA brand-visibility in a games market dominated by a trio of consoles. Nathalie Kilby reports
Paid-for search may be a success story, but consumers have far more trust in natural search results, suggesting a need for a more joined-up approach to search engine and online sales strategies
Traditionally, the definition of a full search agency is that of an agency which offers a wide breadth of search engine optimisation and pay-per-click services. As the responsibility of affiliate management increasingly slides towards search-savvy agencies and with Google offering cost-per-action advertising, it seems likely that the full search quality mark will be lifted even higher to include affiliates. You now need to be able to compare Affiliate Network X to Google.
With resurgent sales and a revamped brand image, Mothercare has Early Learning Centre in its takeover sights. Matthew Gorman examines what could shape up to be a perfect mix. News that Mothercare, the UK’s leading retailer for expectant mothers and infants, is eyeing an £85m acquisition of Chelsea Stores, owner of Early Learning Centre. It […]
Private equity investment has spread to the marketing services sector. But how compatible is it with the objectives of marketing entrepreneurs? asks Bob Willott. While most of the business community has been preoccupied with private equity deals in the retail sector, the recent sale of a controlling stake in AKQA to General Atlantic Partners has […]
Despite wide predictions of a decline in the business hotel market, the sector is booming and chains are planning major expansions. But the needs of customers are changing with technological advances.
Mastercard is switching its sponsorship focus from its credit card brand to debit brand Maestro for football tournament Euro 2008. The financial giant claims the sponsorship of the football tournament will be the first pan-European promotion for debit cards. The football championship will form an integral part of Mastercard’s Single Euro Payment Area (SEPA) marketing […]
Agency.com wins February’s IAB Creative Showcase Award in association with Microsoft Digital Advertising Solutions with its “Kitchens for Real Life” campaign for IKEA. The campaign illustrates what can be achieved when digital is put at the centre of ad strategy, bringing together a strong idea and digital expertise to create an innovative campaign that works […]
Ikea is redecorating some of London’s landmarks as part of a major brand campaign targeting commuters. The Swedish furniture retailer will project its textile patterns on to some of London’s best-known spots from today. The outdoor work will be supported by a campaign in evening freesheet thelondonpaper which will include cover wraps, integrated adverts, advertorials, […]