The ill effects of none-exposure
Marketing WeekThe British have a positive attitude to health and the pharmaceutical industry, but there is a lack of awareness of the companies behind the brands – a major disadvantage when launching medicines
The British have a positive attitude to health and the pharmaceutical industry, but there is a lack of awareness of the companies behind the brands – a major disadvantage when launching medicines
Increasing competition from new entrants and online communications is forcing Royal Mail to re-evaluate its position. But will new branding be enough for it to survive? asks Robert Lester
Rising concern about just how much ’embedded’ water we use to make everything from clothes to cars is leading to a long-overdue debate about how we can better control our water consumption
The development of loyalty key fobs constaining all of the data previously held on cumbersome cards is set to increase uptake and use, says Andrew Hayward
Here we go again. Politicians trying to make some cheap capital out of the obesity crisis at the expense of advertisers. Industry trade bodies self-righteously laying down a withering counter-fire of rebuttal. And one of their number sneakily breaking ranks by attempting to get the best of both worlds. The politicians in question are a […]
sales may be up more than a third, but when it comes to brand value Puma is playing catch-up with Nike and Adidas. Has it pursued fashion too long to be a real sports contender? asks Nathalie Kilby.
Comparing ad spend growth and consumption patterns in the alcoholic drinks sector provides a valuable lesson for all marketers – strong brands and careful targeting are essential for success.
If marketers can forget political correctness and see the world through women’s eyes, they will win over the most valuable market on earth, says Philippa Roberts.
Mars is to launch a stream of healthy products following its decision to axe marketing of its confectionery and snack food products to children under 12 years old. The company says it will only advertise healthy products to children aged nine and above. But it admits it has no confectionery or snack products that match […]
Yakult’s launch may have created the pro-biotic drinks sector in the UK, but it no longer leads the market and could have to rethink its quirky brand image to win back consumers. By Martin Croft.
This week sees the release of a ranked index of the most valuable global brand properties, using ‘credit agency’ criteria which show that a well-known soft drinks giant definitely is ‘the real thing’
Children are much more comfortable with evolving technology than older generations. How they use it can teach us several lessons, says Marie Oldham.
Once again, online marketing is outperforming all other advertising sectors, overtaking national press in terms of adspend – and reaching half the spend on television. Yet while increasing numbers of brand owners are moving online with seeming confidence, they face new challenges. Brands may now be convinced of the important role the internet can play […]
Building society Nationwide is launching a 1.6m ad campaign to support its new regular savings account. The work, created by Leagas Delaney, is the latest execution featuring comedian Mark Benton, and continues its “proud to be different” stance, showcasing how the building society is different to banks.
Once behind the wheel, drivers are impressed with Hyundai cars, the problem is getting them in the door – hence a major campaign in presenting the marque’s quality credentials. By Robert Lester.