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ASA reprimands Ryanair for ‘0’ fare commercial

Marketing Week

Ryanair has been rapped by the Advertising Standards Authority (ASA) for a TV ad that promoted flights for “£0” when booked through the budget airline’s website. The ASA says the ad broke the UK’s code on broadcast advertising because the price quoted did not include compulsory charges, including airport tax. Ryanair ran the advertisement earlier […]

Google has made much of its commitment to clean up the filth and smut that can be seen on its newly acquired site, YouTube.

Marketing Week

Google has made much of its commitment to clean up the filth and smut that can be seen on its newly acquired site, YouTube. That could mean the Googleman having a quiet word in Robert Harwood-Matthews’ shell-like, after footage of the BDH/TBWA Manchester boss appeared on the site. The shocking (pink) clip shows him “cavorting” […]

All or nothing

Marketing Week

After failing to sell his family’s stake, Matalan founder John Hargreaves wants to buy the remaining shares, delist the company and knock it into shape, writes Martin Croft.

All online bases covered

Marketing Week

Only three brand hold enough sway to persuade consumers to seek them out onlinem the rest need to find ways to be visible on search lists and offer the right data to be included in comparision sites.

Peer attacks YouTube over videos of teaching staff

Marketing Week

YouTube has come under fresh attack from politicians this week, with calls for a clampdown on the site to stop it from being used by pupils to bully their teachers. In a House of Lords debate on the Education and Inspections Bill on Monday, Liberal Democrat education spokesperson Baroness Walmsley claimed YouTube was being used […]

Patently a problem?

Marketing Week

Impressive sales at the ‘world’s biggest bookseller’ are masking falling profits and costly litigation, but the financial markets still love Amazon, says Dominic Dudley.

Google has to grow up after YouTube deal

Marketing Week

On the surface, the Google decision to buy YouTube looks just like NewsCorp’s purchase of MySpace and Yahoo!’s mooted interest in buying Facebook – a big company spending heavily to buy it’s way into the latest online craze, and worrying about the profits and costs for another day. But the implications for Google’s Sergey Brin […]