Finger on the satisfaction pulse
Marketing WeekA cross-industry study into how the public rates service and products provides a ‘health check’ for companies, and reveals where the brand experience is failing to match the marketing promise
A cross-industry study into how the public rates service and products provides a ‘health check’ for companies, and reveals where the brand experience is failing to match the marketing promise
Mike Soutar, the publisher of the new freesheet ShortList, has launched himself on YouTube to instruct street vendors on how best to distribute the magazine targeted at men.
Ikea is launching a campaign based on questioning people’s feelings about the idea of “home”. The furniture retailer claims it is encouraging people to think about whether they feel they live in a house or a home. The retailer says the campaign, which has been created by Beattie McGuinness Bungay, is a reaction against the […]
Its latest ad campaign has sparked copycat allegations from Dove, but its accuser can’t lay claim to owning the idea of beauty in the way that Nivea owns skincare. Louise Jack reports
In an effort to woo shoppers, brands are keener than ever to prove their green credentials, yet consumers are not living up to their own ideals by doing enough to make a significant difference
Confectionery giant Mars is resurrecting its iconic “Work, Rest and Play” strapline ten years after it was scrapped. The updated version – “Work. Rest. Play Longer” – is understood to be part of a campaign to position Mars as a brand that aids exercise.
Aegon, parent company of Scottish Equitable, has appointed Nationwide marketing director Steve Clode to the new role of director of marketing and customer strategy. It has also poached Royal Bank of Scotland retail banking managing director Feilim Mackle as part of a push to expand its retail offering. Clode, who joins the company later this […]
Thomson Holidays is attempting to position itself as a one-stop shop for the full range of travel products. But how will the brand be affected by the TUI-First Choice merger? asks Rupi Gohlar
Sports sponsorship is still measured largely in terms of fans’ TV consumption. However, new media and other traditional platforms, such as press and radio, play an important role for sports followers
Technology giant Microsoft has poached Direct Line marketer Paul Davies to become head of marketing for its online services group. He was previously head of brand at Direct Line, where he worked on the “Good Deal Better” relaunch campaign. At Microsoft’s online services group, Davies will be responsible all marketing across a range of services […]
Maltesers, the Mars-owned chocolate brand, is sponsoring ITV1 panel show Loose Women. The new series launches at lunchtime today (September 3). The integrated sponsorship includes idents on ITV1, red button interactivity and the show’s website. The idents, created by Abbott Mead Vickers.BBDO, will “compliment and spark off the tone and content of the show” by […]
With a new media agency, a promotional collaboration and TV sponsorship, Tio Pepe is making strides as a white wine alternative. But how long will the repositioning take? asks Rupi Gohlar
As job-hunting graduates spill out of universities they are, once again, flocking to the marketing industry, which now has to make sure it keeps hold of them, says Scott Knox
It is a fallacy to assume most of us use the internet to book a holiday or choose a destination and provider. The majority of British travellers still value speaking to a person – even if it costs more
Ryanair has called on the Advertising Standards Authority to overturn its "factually false" ruling on the airline’s claim that it is faster and cheaper than Eurostar’s train service from London Stanstead to Brussels Charleroi.