Creativity key to growth
Marketing WeekSwedish icon Ikea stands accused of losing its way in terms of advertising and its sense of identity. Rupi Gohlar asks whether it can cut costs, reinvigorate itself and regain its reputation for tenacity?
Swedish icon Ikea stands accused of losing its way in terms of advertising and its sense of identity. Rupi Gohlar asks whether it can cut costs, reinvigorate itself and regain its reputation for tenacity?
Insurance brand Direct Line has won the latest battle in its legal wrangle with rival Esure over the trademarking of a computer mouse on wheels. The insurers have been embroiled in a two-year battle over the trademark, which has culminated in the High Court backing Direct Line, which alleged that Esure’s application to trademark a […]
A credit and debit card confidentiality crisis earlier this year hasn’t stripped TK Maxx of its credentials as a cornerstone of the UK high street, despite arriving here just 13 years ago, says Matthew Gorman
The growing number of 100,000-plus earners in the UK not only spells great news for financial services brands but helps marketers spot trends that will be adopted in the next two to five years
Can Rolls-Royce – a brand synonymous with quality and Britain – put its troubles behind it following a German takeover and rediscover the glories of a golden age? asks Louise Jack
The ban on smoking in public places in England is a watershed in British social policy that will see public health rise to the top of the political agenda and mark a change in the way the UK socialises
Tribal DDB has won the May Creative Showcase award with its work for Volkswagen. The humorous campaign centres on a fictional clinic, “the Retreat”, where men can be cured of their mid-life crises, leaving them free to appreciate the understated style and integrity of a VW Passat. It includes a video-rich microsite, a rich media […]
Pretty Polly has suffered from a shrinking market, stiff competition and an image that’s not as sexy as it used to be. Louise Jack asks how the hosiery firm plans to turn its fortunes around
The internet is crucial to today’s youth, yet online banner ads are not getting through to them. Peer influence is what counts and treating them as individuals could help to get your message across
The latest Marketing Week Interactive Book is now available to download The fourth of our Interactive guides is packed with advice and opinion from leading industry experts in interactive media on the following topics.. Digital Disciplines: Search marketing, Affiliate marketing, Online advertising, E-mail marketing, Mobile marketing, Interactive TV, Web 2.0, E-commerce Campaign Planning: Creativity online, Online ad networks, Measurement and analytics, Usability, Convergence, Behavioural targeting
Mastercard is being paid 45m by Fifa, football’s governing body, after reaching a settlement over its long running dispute about its World Cup sponsorship. The company took legal action against Fifa after the body struck a sponsorship deal with rival card payment company Visa.
Many have praised the strength of the VisitBritain brand, but others accuse the organisation of lacking focus because its remit overlaps other UK tourism bodies. Matthew Gorman reports
There are conflicting messages from the public about their experience of brand sponsorship of music events, but marketers would do well to keep their communications in tune with the festivals’ values
The focus of Online Marketing 2007 will be on social media, digital and online public relations. Keynote speakers will include executives from Google, General Motors UK and Ireland and Lego.
Lego is to produce a range of Indiana Jones-themed construction toys after striking a new deal with Hollywood film studio Lucas Film. The deal comes ahead of the latest Indiana Jones movie launch set for next year. Lego will produce playsets based on the three previous Indiana Jones films and on next year’s new release. […]