Cathay Pacific campaign focuses on staff

Cathay Pacific has launched a global advertising campaign targeting both business and leisure travellers supported by a promotion.

Cathay Pacific campaign
Cathay Pacific campaign

The ’People and Service’ campaign highlights the airline’s continuing dedication to providing all of its passengers with outstanding service.

The campaign, created by McCann Erickson, is devised to bring to life the level of service Cathay Pacific offers by focussing on the personalities and philosophies of individual members of staff.

The campaign will run until May 2010 using outdoor print and online channels. In the UK, outdoor executions will appear at key commuter and business locations such as Canary Wharf and the online creative will include video pre-rolls of the People and Service TV commercial. soundtracked by a Robbie Williams song.

The campaign is supported by an online competition giving customers a chance to win a luxury holiday to Hong Kong

Each week there will be a Cathay Pacific staff-related question to answer on for a chance to win.

David Paice, marketing manager UK & Ireland at Cathay Pacific, says: “The thinking behind the People and Service campaign is to continue to highlight the message that our staff genuinely goes the extra mile to care for our economy, business and first class passengers.”


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