CBS Outdoor is launching a loyalty scheme for clients allowing them to earn rewards based on the distance that their campaigns travel across the country.
The CBS “Admiles” will reward national advertisers across CBS Outdoor’s UK transport media portfolio, covering Tube, rail and bus.
The scheme is based on the value of advertising spend and the average miles a bus, Tube or train travels every day. Advertising spend triggers the reward.
The first scheme to be launched will be BusMiles, which will be redeemable on any traditional CBS Outdoor bus inventory. The other divisions will be introduced to the scheme later in the year.
The scheme is open to any national advertiser, specialist or agency acting on behalf of a client, and interested parties should register on a dedicated website. Registrations before February 28 will allow customers to accrue backdated BusMiles from January 1.
Tim Bleakley, managing director of sales and marketing at CBS Outdoor, says “We want to reward our customers’ loyalty and make their advertising work harder for them.
“This offer is a reflection of the hard-working nature of the certainty of transport advertising in a recession.”