CBS unveils ‘Look for longer’ reprise

CBS is kicking off the initial phase of its reprised Look for Longer campaign, asking the public to submit their own cryptic clues that will run in the second phase of the campaign via its audience engagement panel work.shop.play.  

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The outdoor firm is circulating an image of a dilapidated, fictional London street with the words “vacant to let” with panel members asked to sketching or describing and uploading them via the website: www.lookforlonger.com.  

Posters depicting the empty street will appear at major London Underground stations from today (19 September) and entrants until 6 October to suggest their visual metaphor before of the game officially launches on October 31. Those selected will appear in the eventual Look for Longer 2 campaign.  

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