CCHM lands motoring site launch brief

CCHM has won the advertising account for a new motoring Internet site part-funded by motor-oil company Castrol, without a pitch.

The site, called Motoreasy, has been allocated £1m for national press advertising next year to tie in with its launch in early 2002. Extra money for a TV campaign is being considered for the end of 2002 or early 2003, depending on the success of the launch. Ptarmigan Media has picked up the media business.

Motoreasy will offer mechanical warranties for cars. These will cover servicing, mechanical parts and labour charges, and roadside recovery throughout Europe.

Warranty Direct will supply the mechanical breakdown insurance while Axa Assistance will handle the breakdown and recovery programme. Castrol will vet a network of garages to handle the repair work.

CCHM director Stephen Chipperfield says: “Motoreasy has the potential to become a breakthrough brand in what has been a fragmented and consumer-unfriendly market.”

Motoreasy co-founder and marketing director John Highfield says: “We have been able to bring together the expertise, quality standards and purchasing power of the best of the British motoring industry and will bring it to motorists at a fair price.”


    Leave a comment