CCHM has won the &£3m Derbyshire Building Society advertising account following a four-way pitch. The Derbyshire plans to relaunch next year with a television campaign.
The Government is plotting a sensitive advertising campaign about asylum seekers, after coming under continuous fire for failing to act on the issue. It is believed that the campaign will challenge recent media reports about chaos in the UK’s asylum system. The campaign is also expected to highlight the performance of the Government when processing […]
The Rugby Football Union (RFU) is to launch a soft drink brand as part of a wider plan by the rugby governing body to capitalise on licensing deals in the wake of England’s World Cup victory. Called Swing Low Sweet Chariot, the brand will contain a mixture of grape and elderflower juice, although the drink […]
MyTravelLite, the low-cost airline division of MyTravel, is seeking a partner to brand one of its aircraft as a ‘flying billboard’.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From celebrating marketing effectiveness to learning from Boots’ CFO about how to strengthen the tie between marketing and finance, it’s been a busy week. Here is my take.
BT Sport head of marketing Ed Cracknell says strong creative work can still be produced on a budget, if marketers allow their agencies the time and freedom to create bold ideas.
Plans to expand staffing levels have now been recorded for three successive quarters, signalling progressively stronger conviction in employment growth expectations.
Coca-Cola had young participants take part in a digital diary during lockdown to gauge consumer habits and ensure marketing activations remained relevant.