Cdp-travissully has created the pan-European campaign for Canon Europe’s sponsorship of the UEFA European Championships. The ad will first be aired on May 24. Media is through Mediaedge:CIA.
Euro RSCG Worldwide has appointed the chief executive of its New York and San Francisco offices, Ron Bess, to the new position of regional director of North America.
180/TBWA has created an Adidas campaign for Euro 2004 starring a number of footballers, including David Beckham, riding scooters to the championships in Portugal. The Italian Job-inspired ad will use Quincy Jones’s Caper Time soundtrack, licensed by BMG Syntank, and breaks next week.
COI Communications is understood to have shortlisted HHCL/Red Cell and WCRS to handle the advertising for its national online initiative Directgov – is the rebranded and revamped version of UK Online.
With 26% of budgets being wasted on poor briefs and misdirected work, a new guide has been devised to help marketers deliver better briefs.
ISBA says the appointment comes at an important time for the trade body, as the industry faces new regulations, inflation, and the ongoing impact of Brexit.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
The grocer’s CEO has confirmed customers are trading down to cheaper, own-brand products as the cost of living rises – but premium sales are holding up.