Celador International has struck two promotional deals for the new Channel 4 series You are What You Eat. They are a competition with nutrition specialists Total Being offering winners a personal nutritional package and a tie-up with Champneys for a competition offering a free midweek break.
VW’s boss recently blamed his own marketers for the company’s product failures. Others argue that long lead times and lack of input leave car marketers in a no-win position. By John Stones
Madeyoulook, the brand consultancy, has designed a website for Wood’s Navy Rum, owned by William Grant & Sons. The site – woodsrum.co.uk – is aimed at people working in pubs and clubs and those interested in ‘mixology’.
VisitLondon is looking for a marketing agency to help develop a campaign in Japan designed to attract visitors to London. VisitLondon regards the country as a ‘long haul key market’ this year.
An understanding of sales is essential for marketers to help grow a business, argues Corona vice-president Felipe Ambra, as well as working with the right people and knowing how to get to great ideas.
From ROI to cost per acquisition, the terminology used to describe marketing can often be confusing, even to the smartest of people. It’s time for some much needed clarity.
While some companies are making cuts to marketing spend given the current economic situation, dessert brand Gü is upping investment as it looks to strengthen its brand.
Tony’s Chocolonely describes its product as its “biggest marketing tool”, but having now established its brand it is now looking to scale, with plans to start investing in paid media soon.