Celador International has struck two promotional deals for the new Channel 4 series You are What You Eat. They are a competition with nutrition specialists Total Being offering winners a personal nutritional package and a tie-up with Champneys for a competition offering a free midweek break.
VW’s boss recently blamed his own marketers for the company’s product failures. Others argue that long lead times and lack of input leave car marketers in a no-win position. By John Stones
Madeyoulook, the brand consultancy, has designed a website for Wood’s Navy Rum, owned by William Grant & Sons. The site – woodsrum.co.uk – is aimed at people working in pubs and clubs and those interested in ‘mixology’.
VisitLondon is looking for a marketing agency to help develop a campaign in Japan designed to attract visitors to London. VisitLondon regards the country as a ‘long haul key market’ this year.
Brand mascots have largely fallen out of favour in recent years, but marketers should not underestimate their unifying ability to deliver the humour and emotion consumers love.
The Advertising Standards Authority is “escalating” sanctions against the social media influencers breaching advertising rules and warns brands they’re next in line.
Analysts argue the decision by brands such as Kopparberg, Ikea and Nivea to pull advertising from GB News could be “a dangerous game to play” but suggest it will likely blow over quickly in the same way the Facebook boycott did last year.
As former staff accuse the craft beer brewer of creating a “culture of fear”, BrewDog has seen its brand health scores plummet, although the impact on purchase intent has been minimal.