Celador International has struck two promotional deals for the new Channel 4 series You are What You Eat. They are a competition with nutrition specialists Total Being offering winners a personal nutritional package and a tie-up with Champneys for a competition offering a free midweek break.
VW’s boss recently blamed his own marketers for the company’s product failures. Others argue that long lead times and lack of input leave car marketers in a no-win position. By John Stones
Madeyoulook, the brand consultancy, has designed a website for Wood’s Navy Rum, owned by William Grant & Sons. The site – woodsrum.co.uk – is aimed at people working in pubs and clubs and those interested in ‘mixology’.
VisitLondon is looking for a marketing agency to help develop a campaign in Japan designed to attract visitors to London. VisitLondon regards the country as a ‘long haul key market’ this year.
A decade long agency relationship built on trust and consistency convinced Ikea to run with its 2019 Christmas campaign ‘Silence the Critics’, despite the concept floundering in pre-production tests.
Addressing three core needs – autonomy, competence and relatedness – can help bring brands closer to their consumers, says psychologist Natalie Nahai.
From a new recipe for pic n’ mix comms, to making extreme choices, Mark Ritson shares his marketing twists that can help SMEs get big brand outcomes.
Unilever promises to continue investing in “the long-term health” of its brands despite the pressure of rising commodity costs, as third quarter turnover increases 4% to €13.5bn (£11.3bn).