Celador International promotes head of marketing and consumer products
Celador International has promoted its head of marketing and consumer products John Eastaff to the role of director of marketing and consumer products.
Celador International has promoted its head of marketing and consumer products John Eastaff to the role of director of marketing and consumer products.
Oxo, the stock-cube range owned by Campbell Grocery Products, is launching a £3.5m campaign featuring the new Oxo family.
RudaizkyRyan has developed a campaign for T&T Beverages which plays on the soft drinks’ sponsorship of the original PopStars: The Rivals series. The campaign strapline is ‘Had enough of pop?’ and it pokes fun at manufactured pop stars.
This week: marketing on the defensive; or how Kraft, the food company, and Orange, the mobile telephone network, tried to make the best of a bad situation. There is no doubt Kraft has acted smartly in coming out with a public mea culpa on the issue of obesity. By doing so, and by proposing remedial […]
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.