Celador International has promoted its head of marketing and consumer products John Eastaff to the role of director of marketing and consumer products.
Oxo, the stock-cube range owned by Campbell Grocery Products, is launching a Â£3.5m campaign featuring the new Oxo family.
RudaizkyRyan has developed a campaign for T&T Beverages which plays on the soft drinks’ sponsorship of the original PopStars: The Rivals series. The campaign strapline is ‘Had enough of pop?’ and it pokes fun at manufactured pop stars.
This week: marketing on the defensive; or how Kraft, the food company, and Orange, the mobile telephone network, tried to make the best of a bad situation. There is no doubt Kraft has acted smartly in coming out with a public mea culpa on the issue of obesity. By doing so, and by proposing remedial […]
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From a major investor calling Unilever’s focus on purpose “ludicrous” to the importance of time, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
After posting strong Christmas trading results this week, the UK’s major supermarkets are pledging to keep their prices low this year even in the face of dramatically rising costs, driven by inflation, higher wages and the cost of living crisis.
Tackling a long-term market decline in the UK, the Open University worked to inspire a brand new generation of distance learners.
The consumer protection brand and its digital agency delve into the challenges they face in measuring marketing outcomes and driving sustainable business growth, including benchmarking performance in unusual times and framing the language of measurement to encourage alignment with objectives.