Celador International seeks promotional partners
Celador International is seeking licensing and promotional partners to develop a range of off-air products for its new television show, No Waste Like Home.
Celador International is seeking licensing and promotional partners to develop a range of off-air products for its new television show, No Waste Like Home.
Instead of seeing redundancy as a blow to their self-worth, marketers are reclaiming their careers and finding new avenues to thrive.
The future of advertising is in-house, claims Airbnb’s top marketer Hiroki Asai.
As CMOs come under pressure to do more with less, marketing budgets as a percent of company revenue have dropped to 7.7%.
Giffgaff’s marketing strategy director says it is set up to give equal weight to “people, planet and profit”.