Celebrating effective leadership and IPO lessons: Your Marketing Week
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From revealing the Top 100 most effective marketers to gaining lessons from brands undergoing an IPO, it’s been a busy week. Here is my take.
A marketer’s moment
The list of perennial challenges marketers face is long and considerable. Influence, trust and impact internally and externally chief among them.