Celebrities, media and kids brands back bullying protest

An anti-bullying online campaign calling for Government action is being backed by celebrities, kids brands and media companies.

Google, Robinson’s Fruitshoot, singer Alesha Dixon and sports star Freddie Flintoff are among the names signed-up to help promote the charity protest.

The campaign, The Big March, is intended to take a virtual march across partner websites to No10 where a petition will be presented asking the Government to do more to protect kids from bullying.

Media brands including The Sun, Facebook, MTV and Bliss magazine are giving over free advertising space to the campaign, while brands such as Stardoll, Mumsnet, Habbo and the Metropolitan Police are making space on their websites for the ’march.’

Some partners have created content which will form virtual sponsored “tent” areas on the campaign website where visitors can access children’s activities which “promote wellbeing.”

Charity Beatbullying has also signed up voluntary organsiations including Girlguiding UK, Chance UK and Action for Children to carry content online in support of the campaign.

The protest is set to take place on November 15th to mark the launch of the first Anti-Bullying Week. Beatbullying is hoping to recruit “tens of thousands” of parents, kids and teachers to take part.

Beatbullying CEO Emma-Jane Cross says it is “vital” charities seek “innovative new ways to engage Government and the public.”

“The Big March is a completely new way to campaign in the 21st century, giving vulnerable children a voice and an opportunity to be heard, as well as an initiation into how to campaign for social change.”

Meanwhile Facebook’s director of European policy Richard Allan says the social networking site is “proud” to support the campaign by “donating advertising impressions.”


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