Celebrities sign up for Guinness celebrations

Black Eyed Peas, Estelle and a host of other musicians and celebrities will be involved in Guinness’s 250th anniversary this year.

It is 250 years since the founder Arthur Guinness signed a lease on the first brewery and famous “Guinness lovers” including Sir Bob Geldof, Guy Ritchie and Sophie Dahl will gather at a Dublin event to toast the Guinness family’s charitable contributions in Ireland. Soul II Soul and The Undertones are to play at this event on September 24.

The event, which will be joined by satellite parties in New York, Lagos, Yaoundé and Kuala Lumpur, will also launch the Diageo owned brand’s €5m (£4.47m) charitable fund designed equip people with skills to benefit their communities.

An advertising campaign for the event is currently being finalised. The brand’s incumbent agency Abbott Mead Vickers.BBDO is expected to create a full advertising campaign including TV, digital, press and out of home executions.

Media will be handled by Diageo incumbent Carat.

GB Guinness marketing manager Paul Cornell says: “We are inviting our fans to come together and join the worldwide celebration as we raise a glass to Arthur and look forward with excitement to the next 250 years.”

Recommended

Clear Channel Outdoor swings to loss

Marketing Week

Clear Channel Outdoor Holdings swung to a loss in the first quarter and says it is scaling back on its digital plans as revenues slumped amid the “sluggish” economy. The company says net losses totalled $87.9m in the three months ended March 31 down from a $88.9m (£58.7m) profit in the first quarter of last […]

Cunning Stunts goes into liquidation

Marketing Week

Cunning Stunts Communications, the UK stunt-based agency launched almost 12 years ago, has been forced to close its doors after failing to meet debts. Its co-founders, Anna Carloss and John Carver, say the agency has been badly “hit by the recession”. However, they will continue to operate their experiential agency, Cunning Communications which has a […]

Comments

    Leave a comment