explore the tools and tactics you need for a successful talent-led marketing strategy. The 10 modules, delivered by expert digital practitioner, Michelle Goodall, gives users a comprehensive view of the ever-changing digital landscape and insider tips on how to navigate it.
Organisations need to adopt a new model to blend classic and digital marketing. This is why the Modern Marketing Model has been introduced.
In order to navigate the new connected landscape marketers must follow the ‘5Cs Framework’, which focuses on consumers, connecting, content, commerce and community.
The FMCG giant is making its advertising more accessible to blind and deaf consumers, dismissing concerns over cost and complexity as “not a challenge”.
Congratulations to all the winners of this year’s Marketing Week Masters awards, including Grand Prix winner Direct Line Group and Brand of the Year KFC.
With Christmas only two months away, confidence in personal finances, the wider economy and major purchase intention have all taken a “worrying” slip.
A decade long agency relationship built on trust and consistency convinced Ikea to run with its 2019 Christmas campaign ‘Silence the Critics’, despite the concept floundering in pre-production tests.
Addressing three core needs – autonomy, competence and relatedness – can help bring brands closer to their consumers, says psychologist Natalie Nahai.