explore the tools and tactics you need for a successful talent-led marketing strategy. The 10 modules, delivered by expert digital practitioner, Michelle Goodall, gives users a comprehensive view of the ever-changing digital landscape and insider tips on how to navigate it.
Organisations need to adopt a new model to blend classic and digital marketing. This is why the Modern Marketing Model has been introduced.
In order to navigate the new connected landscape marketers must follow the ‘5Cs Framework’, which focuses on consumers, connecting, content, commerce and community.
The FMCG giant is making its advertising more accessible to blind and deaf consumers, dismissing concerns over cost and complexity as “not a challenge”.
This month’s GfK research signals more pessimism and unease in the crucial run-up to Christmas.
Coca-Cola says revenue per innovation is already increasing as it focuses its efforts on fewer brands.
Covid might have forced Premier Inn to rip up the rulebook, but now it’s going back to its heritage and key assets to take its brand “to the next level”.
Unilever is streamling innovation and investing in its brands as it looks to navigate the next period of Covid-19.