explore the tools and tactics you need for a successful talent-led marketing strategy. The 10 modules, delivered by expert digital practitioner, Michelle Goodall, gives users a comprehensive view of the ever-changing digital landscape and insider tips on how to navigate it.
Organisations need to adopt a new model to blend classic and digital marketing. This is why the Modern Marketing Model has been introduced.
In order to navigate the new connected landscape marketers must follow the ‘5Cs Framework’, which focuses on consumers, connecting, content, commerce and community.
The FMCG giant is making its advertising more accessible to blind and deaf consumers, dismissing concerns over cost and complexity as “not a challenge”.
We arm you with all the numbers you need to tackle the week ahead.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Boasting 16 years of consecutive growth, baby food brand Ella’s Kitchen has thrived by acting as a “service brand” rather than an FMCG company.
Shortages of staff and raw materials mean marketers must influence how suppliers perceive them, and ground product development in supply chain reality.