Cello creates new board for research division

Global marketing, research and consulting group Cello today has appointed a new board for its Cello Research division to be led by Vincent Nolan as chairman and Jane Shirley as chief executive.

Nolan is the founder of leading integrated research business 2CV and joined Cello Group just over a year ago when the company was acquired. 2CV now has a turnover of more than £10 million and it is currently rolling out its network into strategic hubs in the US, Europe and Asia.

Shirley, who is joint group managing director of specialist healthcare research agency Insight alongside Nicola Cowland, will take primary responsibility for developing centres of excellence within the Cello Research group and extending the group’s fieldwork capabilities. .

Nolan and Shirley will continue to play an active role in their respective agencies, while leading the management team of Cello Research. Both will become managing partners of the broader Cello Group. Richard Gilmore will remain in his position as chairman of Cello Research and Consulting.

Mark Scott, CEO of Cello Group Plc, says: “Vincent and Jane’s appointment to the Cello Research Board is a positive initiative which we expect to yield operating efficiencies, improve the group’s competitive position and drive further synergies.”

Cello is AIM-listed and just issued results showing income up 17.2 per cent last year.


Bebo pulls funding for online video

Marketing Week

Bebo has pulled out of funding any more original online video series, according to reports. The social network site, which has previously produced series such as KateModern, Lonelygirl15 and Sofia’s Diary, will instead only commission content which is funded by advertisers. Bebo European MD Kate Burns reportedly said she is not prepared to risk financing […]

Food industry hits out at kids advertising decision

Marketing Week

Television advertising of some cereal and crisps will still be banned during children’s programming following a controversial decision by the Food Standards Agency (FSA) to ignore an independent review recommendation. An independent review panel had recommended the FSA revoke a “protein cap” designed to stop foods high in sugar and salt escaping the ban because […]

Iris wins Champions League Final fixture

Marketing Week

Iris has been appointed by UEFA and its partners to create an integrated campaign in the run-up to the Champions League Final in May. The agency’s experiential arm, Iris Experience, is to create a five-day “festival” in Rome to celebrate the conclusion of the tournament in the city on May 27. The events will take […]


    Leave a comment