Cello Group, the marketing services company that owns The Leith Agency, Target Direct and Navigator Response Advertising, has reported a turnover of &£20.9m, gross profit of &£10.3m and pre-tax profits of &£1.32m in its maiden interim results for the first six months of 2005.
From setting the vision in a hybrid world to learning to play for “club and country”, marketers discuss the nuances of management.
As “greenshoots” of economic recovery appear, marketers are shifting focus to promotions, events and direct marketing, according to the latest IPA Bellwether report.
Saga cut marketing spend by £4.2m in 2024, pausing investment in some areas of its insurance business in a challenged market.
Despite revenues falling 18% year-over-year in the six months to March, Asos’s CEO insists the retailer is “delivering” against its turnaround plan.