Centaur Holdings, the publicly listed owner of Marketing Week, is changing its name to Centaur Media and updating its logo. Centaur Publishing took the Holdings name when it launched on AIM in March 2004. It later moved to the main market.
Improving representation and inclusivity will help make Google’s marketing more effective, according to CMO Lorraine Twohill.
Channel 4 is awarding £1m in advertising airtime to a brand that can pitch an “exceptional” campaign that authentically represents disability.
The taxpayer-funded campaign will encourage brands to divert marketing spend into cutting prices, with businesses introducing such measures invited to add the campaign name and logo to their branding.
The brand believes a focus on “hyper-personalised” customer journeys, expanded gifting and a subscription service will help it grow following a post-lockdown lull.