Centaur is to acquire the Period Living & Traditional Home magazine and website from EMAP Consumer Media. PL is a leading specialist consumer magazine with an ABC figure of 55,337. PL’s pre-tax profit was &£370,000 in the 12 months to March 31, 2005, after accounting for overheads.
Brand mascots have largely fallen out of favour in recent years, but marketers should not underestimate their unifying ability to deliver the humour and emotion consumers love.
The Advertising Standards Authority is “escalating” sanctions against the social media influencers breaching advertising rules and warns brands they’re next in line.
Analysts argue the decision by brands such as Kopparberg, Ikea and Nivea to pull advertising from GB News could be “a dangerous game to play” but suggest it will likely blow over quickly in the same way the Facebook boycott did last year.
As former staff accuse the craft beer brewer of creating a “culture of fear”, BrewDog has seen its brand health scores plummet, although the impact on purchase intent has been minimal.