Center Parcs is planning to launch branded spas on the high street. The leisure village group already runs Aqua Sana beauty centres within its centres.
McCann Erickson has created an outdoor campaign for the British Coffee Association that aims to remind consumers that sometimes only a coffee will do. It has the strapline ‘Coffee. Irreplaceable’. Media is by Mindshare…
Lastminute.com is tying up with Toni & Guy Hairdressing salons for a promotion brokered by SP partnerships.
Marketing and financial services company SP Holdings has bought The Interactive Sports Store, which operates a number of sports-related online stores. SP has also been acquiring a range of companies in the marketing, sponsorship, television and new media sectors. Recent purchases include Swiss company TSE Consulting, which advises governments and cities on bidding campaigns for […]
Embedding a culture of effectiveness within the company has meant breaking false beliefs around the efficacy of different media and re-educating brand managers.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From measuring the effectiveness of purpose to marketing marketing in B2B, it’s been a busy week. Here is my take.
People tend to love or hate brand purpose, but is its real value somewhere in the middle? Top marketers and researchers weigh in.
Marketing Week reveals the top 10 marketers in financial services, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.