Centura appoints marketing chief

Centura Foods, the RHM Foods-owned company, has appointed former Allied Domecq marketer Mark Doorbar as its marketing director. He replaces Katherine Rose, who quit in May after less than a year in the role (MW May 12).

Doorbar has been working with Centura since May on an interim basis, but has now been appointed as Rose’s permanent replacement. He will be responsible for marketing the Bisto, Paxo and Sharwood’s brands.

It is understood that Doorbar has been working at Centura temporarily since leaving Allied as part of a restructure of the marketing team four years ago (MW July 5, 2001). He held a variety of roles at Allied, but his last role was as senior vice-president for marketing.

Doorbar’s appointment at Centura comes amid a restructure at parent company RHM, which has streamlined the operation from four divisions to three. The rejig led to a number of changes, including the promotion of Ginny Knox to chief operating officer of the culinary brands division in addition to her role as managing director of Centura Foods.

Independently, Paula Moss, then the divisional marketing director for RHM bread bakeries, left the company for personal reasons. Manor Bakeries marketing director Kate Taylor has been promoted to the role vacated by Moss. Taylor has been replaced by former Quaker marketer Jill Casebury.


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