Cereal Partners UK is launching a range of cereal bars under its Fitnesse brand. The low-fat bars are aimed at women and will be supported by a TV campaign.
The Meat and Livestock Commission (MLC) is reviewing its Â£2m media planning and buying business. It is expected to invite incumbent OMD Gemini to repitch.
There was much talk of consolidation within the radio industry in the immediate aftermath of the Communications Act, but very little has happened. Is this about to change? asks Caroline Parry
Burton Foods, the biscuit manufacturer, is relaunching it flagship brand Wagon Wheel. The biscuit is also being reformulated to contain more real chocolate. The new Wagon Wheel, which will be in stores from next month, will now be covered with real chocolate rather than chocolate- flavoured coating. It will also have chocolate sauce inside it […]
Embedding a culture of effectiveness within the company has meant breaking false beliefs around the efficacy of different media and re-educating brand managers.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From measuring the effectiveness of purpose to marketing marketing in B2B, it’s been a busy week. Here is my take.
People tend to love or hate brand purpose, but is its real value somewhere in the middle? Top marketers and researchers weigh in.
Marketing Week reveals the top 10 marketers in financial services, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.