Cereal Partners UK to launch Fitnesse bar range
Cereal Partners UK is launching a range of cereal bars under its Fitnesse brand. The low-fat bars are aimed at women and will be supported by a TV campaign.
Cereal Partners UK is launching a range of cereal bars under its Fitnesse brand. The low-fat bars are aimed at women and will be supported by a TV campaign.
The Meat and Livestock Commission (MLC) is reviewing its £2m media planning and buying business. It is expected to invite incumbent OMD Gemini to repitch.
There was much talk of consolidation within the radio industry in the immediate aftermath of the Communications Act, but very little has happened. Is this about to change? asks Caroline Parry
Burton Foods, the biscuit manufacturer, is relaunching it flagship brand Wagon Wheel. The biscuit is also being reformulated to contain more real chocolate. The new Wagon Wheel, which will be in stores from next month, will now be covered with real chocolate rather than chocolate- flavoured coating. It will also have chocolate sauce inside it […]
From setting the vision in a hybrid world to learning to play for “club and country”, marketers discuss the nuances of management.
As “greenshoots” of economic recovery appear, marketers are shifting focus to promotions, events and direct marketing, according to the latest IPA Bellwether report.
Saga cut marketing spend by £4.2m in 2024, pausing investment in some areas of its insurance business in a challenged market.