Cereal Partners UK is launching a range of cereal bars under its Fitnesse brand. The low-fat bars are aimed at women and will be supported by a TV campaign.
The Meat and Livestock Commission (MLC) is reviewing its Â£2m media planning and buying business. It is expected to invite incumbent OMD Gemini to repitch.
There was much talk of consolidation within the radio industry in the immediate aftermath of the Communications Act, but very little has happened. Is this about to change? asks Caroline Parry
Burton Foods, the biscuit manufacturer, is relaunching it flagship brand Wagon Wheel. The biscuit is also being reformulated to contain more real chocolate. The new Wagon Wheel, which will be in stores from next month, will now be covered with real chocolate rather than chocolate- flavoured coating. It will also have chocolate sauce inside it […]
The Advertising Standards Authority is “escalating” sanctions against the social media influencers breaching advertising rules and warns brands they’re next in line.
Analysts argue the decision by brands such as Kopparberg, Ikea and Nivea to pull their advertising off GB News could be temporary if the channel proves successful.
As former staff accuse the craft beer brewer of creating a “culture of fear”, BrewDog has seen its brand health scores plummet, although the impact on purchase intent has been minimal.
Founded by two former Unilever marketers, Smol is gaining ground on its global FMCG rivals with a DTC model focused on being eco-friendly, convenient and value for money.