Challenge winners to hear leather on willow at Lords

What do Unijet Travel, The Virgin Cosmetics Company, Guinness and Crayola have in common? They all harbour Marketing Week-reading sports fanatics who have won tickets to the 1999 Cricket World Cup.

Sponsorship specialists SRI Prime Consulting issued a “What’s your game?” crossword challenge to MW readers in April. Four winners will now enjoy the sound of leather on willow next month.

Off to Lords and The Oval are Unijet Travel short haul general manger John Riley; Virgin Cosmetics head of communications Gordon Lee; Guinness worldwide marketing development manager Stephen Day; and Crayola marketing manager Grant Timms.


COI appoints JWT to anti-smuggling brief

Marketing Week

The Central Office of Information has appointed JWT (Manchester) to handle a campaign against tobacco and alcohol smuggling an activity which costs the Treasury 1.5bn in lost taxes a year. The 3m campaign will encourage people to inform on anyone they suspect of this type of activity. The ads will break in the summer and […]

Ford phases out car lease scheme

Marketing Week

Ford is winding down the car leasing scheme it launched three years ago with a 5m advertising campaign, after attracting less than 100 customers in the UK. Called Acumen, the scheme was initiated after the Government reduced the VAT payable on leased goods by 50 per cent (MW August 4, 1995). It was set up […]

MasterCard puts Utton in top role

Marketing Week

MasterCard International has promoted Nick Utton to its top international marketing position. Utton takes up the post of executive vice-president of global marketing following the departure of Joseph Tripodi to Seagram in March (MW March 11). He has been promoted from his position as senior vice-president of marketing at MasterCard International’s US division. The credit […]


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