Recommended

Wonga

Payday loan ads on kids TV should be banned, claim campaign groups

Seb Joseph

Payday loan advertisers are “grooming” young viewers to be the next generation of borrowers through their advertising and should be banned from children’s TV channels, according to campaign groups, who along with MPs have rejected claims the embattled sector is doing all it can to market responsibly to consumers. 

marks-xmas-2013-304

M&S marketing goes digital first

Sarah Vizard

Marks and Spencer is shifting its marketing approach to digital first, launching campaigns online before they appear on TV or in print as it looks to better engage with its customers.

Knowledge Bank

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now