The biggest challenges facing disruptive brands
In the fifth of a six-part series in partnership with Salesforce, Marketing Week talks to executives from six disruptive brands about the most common challenges they face.
From disruption to domination: The three lessons for long-term success
Jonathan BaconMaking the transition from disruptor to viable long-term business is not easy but in order to stand the test of time brands must continually evolve and take risks while staying true to the values that made them a success in the first place.
The people that drive disruptive brands
Leonie RoderickIn the third of a six-part series in partnership with Salesforce, we talk to executives from six disruptive brands about what type of talent make disruptive brands tick.
How disruptive brands are redefining marketing
Jonathan BaconIn the fourth of a six-part series in partnership with Salesforce, we talk to executives from six disruptive brands about the new marketing models helping them to thrive.
Self-sabotage and the ROI of D&I: Your Marketing Week
Russell ParsonsAt the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the government’s call to cut marketing in order to slash prices, to the business case for D&I, it’s been a busy week. Here is my take.
Ofcom eyes extending ad breaks in broadcast shake-up
Charlotte RogersThe regulator is “scoping a range of options”, as it looks to balance the interests of viewers with the need to help UK broadcasters compete with the likes of Netflix and Disney+.
How Direct Line is bringing advertising’s ‘mojo’ back with new Marvel partnership
Michaela JeffersonEntertaining consumers with advertising is “really important” for effectiveness at Direct Line, the brand’s head of marketing says as the insurer launches the latest ad under its award-winning ‘We’re On It’ platform.
Virgin Media O2 looks to create ‘halo effect’ with campaign push
Niamh CarrollDespite going live with campaigns on the same day, marketing boss Simon Groves insists Virgin Media O2 is on a mission to differentiate between the two “distinct” brands.