The feedback economy: Challenges, growth and the role of AI
Marketers face a number of challenges from the feedback economy, but there are ways to overcome them.
Investing in customer ratings and reviews, and capitalising on them as part of the marketing mix, can bring a number of significant advantages for brands.
However, there are also a number of challenges facing brands who invest in ratings and reviews, from initial set-up to everyday management, acting on insights, and the feedback economy’s wider impact on brands.
Five common challenges facing brands, and how to overcome them, are outlined below.