Chamilia produces bracelets, necklaces and unique beads giving buyers the ability to create a bespoke piece of personal jewellery. The beads are made of sterling silver, 14ct gold, Murano glass, Swarovski crystals and unique Disney collection designs.
McCann Erickson will manage media planning and buying and creative work for popular jewellery brand. It won the business after a pitch against unnamed agencies.
Chamilia launched in the UK last year and its products are distributed via independent retailers and chains.
Bob Safford, Chief Marketing Officer at Chamilia says: “McCann’s experience in delivering national consumer media campaigns for lifestyle brands means that they can help us create real stand out and awareness in a competitive jewellery marketplace.”
Jonathan Eaves, Executive Director at MECH adds: “This is a really exciting time for the brand and we’re looking forward to delivering a campaign that will strongly resonate with Chamilia’s core target audience in the UK.”
The appointment follows other recent wins from Visit Yorkshire, CrossCountry Trains and Haliborange for Seven Seas.