Championing women’s sites
Women make up nearly half of all internet users, and they rate online as the most important medium because it makes their lives easier. But there is a clear generation gap in relation to social networking
How Bloom & Wild is using TV to drive brand fame
Michaela JeffersonBy introducing brand-focused TV advertising into its marketing mix, online florist Bloom & Wild has recorded significant improvements in awareness, consideration, and even in its share of search.
The European Super League was solving a problem for a company, not a consumer
Joe GloverThe collapse of the breakaway European league was a failure to understand the needs and wants of a market.
The UK’s biggest brand movers: Restaurants and pubs boosted by reopening
Marketing Week PartnerWith outdoor dining resuming in April, restaurant brands’ media, brand and purchase metrics all appear to have benefited from consumer anticipation.
What to consider when adopting a test-and-learn approach
Econsultancy TeamWhat are the benefits of adopting a test-and-learn mindset and how can it be done effectively?
Comments