Championship Manager in football transfer first
Championship Manager, the computer game, has become the first British brand to purchase a footballer. Non-league defender Adam Garner has been signed from Chippenham Town.
NatWest’s new CMO on purpose, leadership and making banking more human
Sarah VizardIn her first interview since taking on the top marketing job two months ago, Margaret Jobling says she is focused on bringing the company’s purpose to life while finding ways to improve the customer experience and marketing effectiveness.
Put social impact in your annual plan
Tanya JosephAs businesses plan for next year, they should think about how they can make the world a better place as well as make money.
Why data integration is the key to unlocking business value
Nick Burns LaycockIt’s vital for the modern marketer to examine the impact of storing, enriching and distributing data when and where required, in order to drive business value.
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Redundancy Chronicles: Think before you act
Secret MarketerAs the furlough scheme comes to an end, the realities of the impact of Covid-19 on the economy and jobs is becoming ever clearer. In our new series, our secret marketer takes us behind the scenes to offer some catharsis and lessons on what to do if you find yourself made redundant.
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