Chanel recruits Brad Pitt as brand ambassador
Chanel No 5 has launched a TV advertising campaign featuring Brad Pitt called ‘The Journey’.
The ad was created in-house by Chanel and filmed by Atonement director Joe Wright.
Chanel No 5 has launched a TV advertising campaign featuring Brad Pitt called ‘The Journey’.
The ad was created in-house by Chanel and filmed by Atonement director Joe Wright.
HMV is pinning its hopes on a series of animated TV ads featuring its Nipper the dog character and gramophone in a bid to reverse flagging sales ahead of the crucial Christmas trading period.
For brands looking to expand, whether overseas or in domestic markets, a city-centric marketing strategy is proving effective as it helps cut risk and costs while capitalising the wealth being generated in those areas.
Sainsbury’s top marketer speaks to Marketing Week about how she hopes the supermarket’s focus on the small moments leading up to Christmas will give it a competitive edge over the festive period.
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From unpicking what purpose means to P&G’s quest for “product superiority”, it’s been a busy week. Here is my take.
Marketing departments are acting now to meet growing privacy expectations, with a focus on internal organisational improvements.
The dog food brand has won the top prize from Sky’s Zero Footprint ad fund, now in its third year.
Brands and broadcasters should be developing fan bases more to transform attention into revenue for women’s sport.
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