Chanel recruits Brad Pitt as brand ambassador
Chanel No 5 has launched a TV advertising campaign featuring Brad Pitt called ‘The Journey’.
The ad was created in-house by Chanel and filmed by Atonement director Joe Wright.
HMV preps animated Christmas ads
Rosie BakerHMV is pinning its hopes on a series of animated TV ads featuring its Nipper the dog character and gramophone in a bid to reverse flagging sales ahead of the crucial Christmas trading period.
World’s cities are paved with opportunity
Michael BarnettFor brands looking to expand, whether overseas or in domestic markets, a city-centric marketing strategy is proving effective as it helps cut risk and costs while capitalising the wealth being generated in those areas.
Sainsbury’s Sarah Warby on Christmas
Seb JosephSainsbury’s top marketer speaks to Marketing Week about how she hopes the supermarket’s focus on the small moments leading up to Christmas will give it a competitive edge over the festive period.
Ocado launches retail media offering
Grace GollaschOcado Ads claims to offer advertisers a “unique” set of retail media solutions driven by its online-first operating model.
The Week in Tech: Digital news sources surge, Apple and what AI means for B2B
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
‘Hit a sweet spot’: John Lewis claims ‘buzz’ is back with return of price pledge
Amrit VirdiThe retailer says the return of its ‘Never Knowingly Undersold’ pledge has resulted in 55,000 extra organic visits to the John Lewis site.
Channel 4, Sky and ITV launch collaborative TV measurement tool
Grace GollaschThe three TV firms have revealed a proof of concept for a “cross-broadcaster multi-outcome panel” called Lantern.