HMV preps animated Christmas ads

Rosie Baker

HMV is pinning its hopes on a series of animated TV ads featuring its Nipper the dog character and gramophone in a bid to reverse flagging sales ahead of the crucial Christmas trading period.

Sainsbury's Christmas

Sainsbury’s Sarah Warby on Christmas

Seb Joseph

Sainsbury’s top marketer speaks to Marketing Week about how she hopes the supermarket’s focus on the small moments leading up to Christmas will give it a competitive edge over the festive period.


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