Chanel recruits Brad Pitt as brand ambassador
Chanel No 5 has launched a TV advertising campaign featuring Brad Pitt called ‘The Journey’.
The ad was created in-house by Chanel and filmed by Atonement director Joe Wright.
HMV preps animated Christmas ads
Rosie BakerHMV is pinning its hopes on a series of animated TV ads featuring its Nipper the dog character and gramophone in a bid to reverse flagging sales ahead of the crucial Christmas trading period.
World’s cities are paved with opportunity
Michael BarnettFor brands looking to expand, whether overseas or in domestic markets, a city-centric marketing strategy is proving effective as it helps cut risk and costs while capitalising the wealth being generated in those areas.
Sainsbury’s Sarah Warby on Christmas
Seb JosephSainsbury’s top marketer speaks to Marketing Week about how she hopes the supermarket’s focus on the small moments leading up to Christmas will give it a competitive edge over the festive period.
Better content creation and management: Three best practices to boost your team
Marketing Week PartnerNavigating the latest trends in digital content can feel complex and challenging, here we take a look at a snapshot of some of the latest trends and best practices to help marketers stay ahead of the curve.
How to build a basic marketing strategy for small businesses
Joe GloverThe basics of marketing are available to us all, no matter the size of the business.
Lacking in ‘craveability’: Subway overhauls brand to bring it ‘into the future’
Niamh CarrollAfter undertaking extensive consumer research, Subway has overhauled its menu to make it more tempting and prevent “order paralysis”, the first step in its wider transformation plan.
Oystercatchers chair launches Suki’s Steps to raise money for Macmillan
Lucy TesserasSuki Thompson, the founder of Let’s Reset and Oystercatchers chair, has launched a charity walk to raise funds for Macmillan Cancer Support.
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