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‘There was no silver bullet’: How Change4Life tackled childhood obesity

When the Department of Health launched its colourful Change4Life campaign in 2008, childhood obesity was at alarming levels. How has the campaign evolved over the past 10 years and has it really led to a change in attitudes and behaviour?

By Erin Lyons 19 Jul 2019 7:30 am
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A third of marketers anticipate an imminent rise in job opportunities

Michaela Jefferson

Marketers are feeling optimistic about employment prospects as the UK’s lockdown restrictions ease, following a year marred by redundancies and furlough.

16 Apr 2021 7:16 am
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‘Inconsistency will be our consistency’: How MTV’s logo smashed the old world order

Matt Barker

When the iconic channel launched 40 years ago this summer it didn’t just change popular music, it also helped pave the way for a new visual language in advertising, marketing and beyond.

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16 Apr 2021 7:06 am
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Bounce back on the horizon as marketing budgets poised for growth

Michaela Jefferson

The latest IPA Bellwether data anticipates particularly strong growth in main media advertising over the coming year, suggesting marketers are plotting a return to brand building.

15 Apr 2021 12:01 am
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Zoopla unveils brand revamp as it taps into UK’s ‘property obsession’

Matt Barker

The property company’s CMO Gary Bramall wants to unlock the positivity of moving home with a brand refresh designed to reflect his vision of a “holistic Zoopla”.

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15 Apr 2021 12:01 am
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