When the Department of Health launched its colourful Change4Life campaign in 2008, childhood obesity was at alarming levels. How has the campaign evolved over the past 10 years and has it really led to a change in attitudes and behaviour?
Durex is creating a new brand purpose and visual identity to try to combat harmful stereotypes in porn.
The FMCG giant plans to slash agency fees and simplify innovation, while increasing media support for its biggest brands, as part of a three-stage turnaround strategy kicking off this year.
Catch up on all this week’s major marketing news including Coca-Cola’s new brand purpose, Under Armour’s shift to brand marketing and the departure of Ryanair CMO Kenny Jacobs.
Speaking exclusively to Marketing Week, RBS’s CMO David Wheldon explains why the time is right for RBS Group to rebrand as NatWest Group, and how it will look to the future while not forgetting the past.