Channel 4’s former head of agency sales, Matt Shreeve, is to join media corporate barter company Active International as its UK commercial director.
Shreeve will join Active in August and will be responsible for developing opportunities across clients, agencies and media owners.
He will work closely with the existing management team in evolving the Active proposition as the UK marketplace continues to grow. The commercial director role will be part of the senior management team and will report into the UK managing director Dean Wilson.
Wilson says “It is a complete testament to the changed face of the corporate trade industry that Active are able to attract someone of the talent and experience of Matt Shreeve. I worked with Matt in the early years of Channel 4 and he brings great leadership, energy and negotiating skills to our organisation. Everyone at Active UK is looking forward to Matt bringing his enthusiasm and talent to our business as we continue to grow.”
In March corporate barter company Astus UK predicts the media barter sector will achieve billings of £250m by 2014.