JWT tipped for £12m AXA brief

Marketing Week

French insurance giant AXA is understood to favour J Walter Thompson for its £11.5m advertising account, although BMP DDB still remains in the frame after a six-way pitch. The other agencies on the shortlist comprised Publicis, WFCA Integrated and incumbents TBWA/ London and HHM. The review was led by AXA UK head of brand Darrin […]


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