…Channel 4 has appointed Andy Taylor as commercial head of 4 Interactive. Taylor was previously managing director of Victoria Real, the interactive division owned by Endemol.
Young & Rubicam has appointed Ann Fudge, a former president of Kraft Foods’ beverages and desserts division, as chairman and chief executive of Y&R Inc and Y&R Advertising.
Delaney Lund Knox Warren has created a Â£6m advertising and marketing campaign for Teletext Holidays to promote its low-cost holidays.
French insurance giant AXA is understood to favour J Walter Thompson for its £11.5m advertising account, although BMP DDB still remains in the frame after a six-way pitch. The other agencies on the shortlist comprised Publicis, WFCA Integrated and incumbents TBWA/ London and HHM. The review was led by AXA UK head of brand Darrin […]
Switching focus from product to the customer has helped healthcare giant Philips pivot to a digital-first mentality, enabling the business to thrive amid the challenges of Covid-19.
The British Heart Foundation has seen income plummet during the pandemic, but it is looking to bounce back by uniting its marketing and fundraising teams and shining the light on research as part of its new strategy.
Five brands have been shortlisted for the 2021 Marketing Week Masters Brand of the Year, with the winner to be announced in October.
The shortlist for the Marketing Week Masters Brand of the Year has been revealed, and now it’s your chance to have a say in who wins.