Channel 4 appoints Andy Taylor
…Channel 4 has appointed Andy Taylor as commercial head of 4 Interactive. Taylor was previously managing director of Victoria Real, the interactive division owned by Endemol.
…Channel 4 has appointed Andy Taylor as commercial head of 4 Interactive. Taylor was previously managing director of Victoria Real, the interactive division owned by Endemol.
Young & Rubicam has appointed Ann Fudge, a former president of Kraft Foods’ beverages and desserts division, as chairman and chief executive of Y&R Inc and Y&R Advertising.
Delaney Lund Knox Warren has created a £6m advertising and marketing campaign for Teletext Holidays to promote its low-cost holidays.
French insurance giant AXA is understood to favour J Walter Thompson for its £11.5m advertising account, although BMP DDB still remains in the frame after a six-way pitch. The other agencies on the shortlist comprised Publicis, WFCA Integrated and incumbents TBWA/ London and HHM. The review was led by AXA UK head of brand Darrin […]
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.
The sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.