Channel 4 appoints head of digital
Channel 4 has appointed MEC’s head of digital strategy Carl Read to the role of digital lead, replacing Ed Couchman following his move to Facebook. Read full article here.
P&G launches 1 Like = 1 Day charity Facebook campaign
Rosie BakerP&G is launching 1 Like = 1 Day, a Facebook campaign to drive awareness of its global safe drinking water initiative.
Morrisons snaps up Best Buy stores to grow Kiddicare
Rosie BakerMorrisons has bought 10 of the 11 former Best Buy stores to drive the expansion of its Kiddicare baby stores.
Olympics official resigns over Dow deal
Seb JosephA prominent member of the board which oversees the sustainability efforts for the 2012 London Olympics has quit in protest of Dow Chemical’s sponsorship links to this year’s Games.
The right questions are more important than the right answers
Colin LewisWhen it comes to customer insight, all to often marketers go in knowing what they want the answer to be, but becoming a better questioner is a skill that can be learnt.
‘We must think collectively, not competitively’: Ovo hopes to trigger change with sustainable marketing strategy
Erin LyonsOvo Energy has outlined a number of new measures to reduce the carbon impact of its marketing, but its director of brand and marketing acknowledges this might be easier said than done.
The evolution of direct-to-consumer brands and their marketing
Nikki GillilandAs the DTC sector matures, direct-to-consumer brands are borrowing strategy ideas from established brands, and vice versa, as they look to build sustainable businesses.
Would you take privacy advice from Facebook?
Ellen HammettFacebook wants to educate people on privacy, but going to Facebook for a privacy check-up is like asking David Cameron for advice on Brexit.
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