Channel 4 appoints head of digital
Channel 4 has appointed MEC’s head of digital strategy Carl Read to the role of digital lead, replacing Ed Couchman following his move to Facebook. Read full article here.
P&G launches 1 Like = 1 Day charity Facebook campaign
Rosie BakerP&G is launching 1 Like = 1 Day, a Facebook campaign to drive awareness of its global safe drinking water initiative.
Morrisons snaps up Best Buy stores to grow Kiddicare
Rosie BakerMorrisons has bought 10 of the 11 former Best Buy stores to drive the expansion of its Kiddicare baby stores.
Olympics official resigns over Dow deal
Seb JosephA prominent member of the board which oversees the sustainability efforts for the 2012 London Olympics has quit in protest of Dow Chemical’s sponsorship links to this year’s Games.
CMO risk-taking, digital marketing jobs, budgets: 5 interesting stats to start your week
Marketing Week ReportersWe arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
Bringing digital under marketing’s remit and mentoring Gen Z: Your Marketing Week
Russell ParsonsAt the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From the marketing community rallying to support those who have lost their jobs to Domino’s bringing digital under marketing’s remit, it’s been a busy week. Here is my take.
How Refinitiv smashed its SEO target during domain migration
Matthew ValentineChanging its name and launching a new website presented Refinitiv with a tough SEO challenge, but after generating 20 million links in one year, it was a challenge the brand met head on.
Boohoo, Debenhams, Asos: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
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