Channel 4 has appointed MEC’s head of digital strategy Carl Read to the role of digital lead, replacing Ed Couchman following his move to Facebook. Read full article here.
P&G is launching 1 Like = 1 Day, a Facebook campaign to drive awareness of its global safe drinking water initiative.
Morrisons has bought 10 of the 11 former Best Buy stores to drive the expansion of its Kiddicare baby stores.
A prominent member of the board which oversees the sustainability efforts for the 2012 London Olympics has quit in protest of Dow Chemical’s sponsorship links to this year’s Games.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From the marketing community rallying to support those who have lost their jobs to Domino’s bringing digital under marketing’s remit, it’s been a busy week. Here is my take.
Changing its name and launching a new website presented Refinitiv with a tough SEO challenge, but after generating 20 million links in one year, it was a challenge the brand met head on.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.