Channel 4 has appointed MEC’s head of digital strategy Carl Read to the role of digital lead, replacing Ed Couchman following his move to Facebook. Read full article here.
P&G is launching 1 Like = 1 Day, a Facebook campaign to drive awareness of its global safe drinking water initiative.
Morrisons has bought 10 of the 11 former Best Buy stores to drive the expansion of its Kiddicare baby stores.
A prominent member of the board which oversees the sustainability efforts for the 2012 London Olympics has quit in protest of Dow Chemical’s sponsorship links to this year’s Games.
The Competition and Markets Authority will probe the extent price promotions are only available to people who sign up for loyalty cards.
The broadcaster’s CMO Penny Brough exclusively tells Marketing Week the inside story about why it felt the need to make the change to U, the research that underpinned it and what it hopes it will achieve.
Marketing Week is proud to name HSBC’s Ucheora Obi-Wheeler as one of our inaugural Future Marketing Leaders, sponsored by Digitas.
Research from broadcaster ITV and effectiveness measurement platform System1 reveal significant headroom for environmentally-focused advertising.