Channel 4 appoints head of digital
Channel 4 has appointed MEC’s head of digital strategy Carl Read to the role of digital lead, replacing Ed Couchman following his move to Facebook. Read full article here.
P&G launches 1 Like = 1 Day charity Facebook campaign
Rosie BakerP&G is launching 1 Like = 1 Day, a Facebook campaign to drive awareness of its global safe drinking water initiative.
Morrisons snaps up Best Buy stores to grow Kiddicare
Rosie BakerMorrisons has bought 10 of the 11 former Best Buy stores to drive the expansion of its Kiddicare baby stores.
Olympics official resigns over Dow deal
Seb JosephA prominent member of the board which oversees the sustainability efforts for the 2012 London Olympics has quit in protest of Dow Chemical’s sponsorship links to this year’s Games.
Competition watchdog to open investigation into supermarket loyalty schemes
Chris SutcliffeThe Competition and Markets Authority will probe the extent price promotions are only available to people who sign up for loyalty cards.
UKTV unveils new masterbrand to unite its streaming and linear offer
Josh StephensonThe broadcaster’s CMO Penny Brough exclusively tells Marketing Week the inside story about why it felt the need to make the change to U, the research that underpinned it and what it hopes it will achieve.
Future Marketing Leaders 2023: Ucheora Obi-Wheeler, HSBC
Marketing Week ReportersMarketing Week is proud to name HSBC’s Ucheora Obi-Wheeler as one of our inaugural Future Marketing Leaders, sponsored by Digitas.
Environmental messages do not impact ad effectiveness, data finds
Chris SutcliffeResearch from broadcaster ITV and effectiveness measurement platform System1 reveal significant headroom for environmentally-focused advertising.
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