Channel 4 appoints Ramp Industry
Ramp Industry, the communications and research agency has been appointed by Channel 4 to carry out research into emergent trends in youth TV and TV advertising.
Ramp Industry, the communications and research agency has been appointed by Channel 4 to carry out research into emergent trends in youth TV and TV advertising.
Redwood lost Centrica-owned AA’s magazine publishing account to John Brown Publishing (now called John Brown Citrus Publishing) in 2001 and not Forward as reported in MW last week. JBCP lost the account recently to Forward.
Heineken UK is to take direct responsibility of Amstel beer following the end of the licensing agreement for the brand between the Dutch brewing group and cider company Bulmers.
Having read Joe Craggs’ intelligent letter (MW July 10), I feel compelled to stick my oar into the debate. When at WWAV Rapp Collins, I worked on the launch of Orange with Larry Barker and Will Harris at WCRS and with the chaps at Wolff Olins. This, naturally, was tremendous fun and I look back […]
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?