Channel 4 is looking for a sponsor for its comedy shows that include Bo’ Selecta!, Peep Show and The Last Chancers.
HHCL/Red Cell is to develop a £1m summer campaign for EMAP-owned radio station Kiss 100. It is understood that the agency beat off competition from Boy meets Girl S&J, Quiet Storm and another undisclosed agency to win the pitch. The business moves from Mother. HHCL/Red Cell is working with Naked Communications to develop a television […]
The past few years have seen the number of complaints about sales promotions in the UK soar. But, what is the best way to avoid disasters like the Hoover free flights fiasco? By David Benady
Interbrew UK has appointed former NestlÃ© Rowntree marketer Liam Newton to be its first brand director to take control of its entire brand portfolio, including Stella Artois and Boddington’s.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the government’s call to cut marketing in order to slash prices, to the business case for D&I, it’s been a busy week. Here is my take.
The regulator is “scoping a range of options”, as it looks to balance the interests of viewers with the need to help UK broadcasters compete with the likes of Netflix and Disney+.
Entertaining consumers with advertising is “really important” for effectiveness at Direct Line, the brand’s head of marketing says as the insurer launches the latest ad under its award-winning ‘We’re On It’ platform.
Despite going live with campaigns on the same day, marketing boss Simon Groves insists Virgin Media O2 is on a mission to differentiate between the two “distinct” brands.