Channel 4 launches multiplatform content ideas drive
Channel 4 is to launch 30 multiplatform-themed events across the UK in bid to discover new digital and converged TV content ideas. Read the full story here.
J&J names top global marketer
Rosie BakerJohnson & Johnson is thought to have appointed Michael Sneed as its global marketing and PR chief to better align its global communications and support growth.
Portas review: High streets “in crisis”
Rosie BakerMary Portas has set out 28 recommendations to revive the UK high street, but admits that not all town centres can be saved.
Moto – the name behind the brand
Josie AllchinQ&A with Tim Moss, chief executive, Moto.
British Gas’s brand health worsens as profits swell
Michaela JeffersonThe strength of the British Gas brand is plummeting, according to new data, as the energy crisis deepens and consumers struggle with the rising cost of living.
Former airline marketers advise brands to communicate ‘realistically’ as brand health plummets
Niamh CarrollData shows airlines are taking a significant hit to their brand health from the ongoing disruption at British airports. But former industry marketers say the real challenge is the long game.
Former Tesco brand boss Michelle McEttrick named Primark’s first chief customer officer
Niamh CarrollCredited as playing a “key role” in Tesco’s brand turnaround story, McEttrick will join Primark in September.
You can’t beat TikTok by becoming its clone
Mark RitsonOur marketing columnist examines the underwhelming response of the major social media brands to the TikTok threat and explores the perils of competitor orientation.
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