Channel 4 launches multiplatform content ideas drive
Channel 4 is to launch 30 multiplatform-themed events across the UK in bid to discover new digital and converged TV content ideas. Read the full story here.
J&J names top global marketer
Rosie BakerJohnson & Johnson is thought to have appointed Michael Sneed as its global marketing and PR chief to better align its global communications and support growth.
Portas review: High streets “in crisis”
Rosie BakerMary Portas has set out 28 recommendations to revive the UK high street, but admits that not all town centres can be saved.
Moto – the name behind the brand
Josie AllchinQ&A with Tim Moss, chief executive, Moto.
‘Worried, distracted, stressed’: Coronavirus crisis takes a personal toll on marketers
Charlotte RogersFrom fears over job security to heightened stress, the Covid-19 lockdown is impacting marketers both personally and professionally.
Birds Eye: We have a responsibility to keep advertising
Charlotte RogersAs a “brand of reassurance”, Birds Eye feels a responsibility to stay on air and remain connected to consumers during the coronavirus pandemic.
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The best marketers will be upping, not cutting, their budgets
Mark RitsonIt may seem like a paradox, but recessionary periods actually provide fertile grounds for marketers to grow their brand’s market share if they’re prepared to think long-term.
How to create better job descriptions: A guide for marketers
Econsultancy TeamFrom considering what channel will be most effective for reaching a target audience to writing compelling calls to action, the creation of an effective job description is all too often a marketing challenge.
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