Channel 4 launches multiplatform content ideas drive
Channel 4 is to launch 30 multiplatform-themed events across the UK in bid to discover new digital and converged TV content ideas. Read the full story here.
J&J names top global marketer
Rosie BakerJohnson & Johnson is thought to have appointed Michael Sneed as its global marketing and PR chief to better align its global communications and support growth.
Portas review: High streets “in crisis”
Rosie BakerMary Portas has set out 28 recommendations to revive the UK high street, but admits that not all town centres can be saved.
Moto – the name behind the brand
Josie AllchinQ&A with Tim Moss, chief executive, Moto.
Competition watchdog to open investigation into supermarket loyalty schemes
Chris SutcliffeThe Competition and Markets Authority will probe the extent price promotions are only available to people who sign up for loyalty cards.
UKTV unveils new masterbrand to unite its streaming and linear offer
Josh StephensonThe broadcaster’s CMO Penny Brough exclusively tells Marketing Week the inside story about why it felt the need to make the change to U, the research that underpinned it and what it hopes it will achieve.
Future Marketing Leaders 2023: Ucheora Obi-Wheeler, HSBC
Marketing Week ReportersMarketing Week is proud to name HSBC’s Ucheora Obi-Wheeler as one of our inaugural Future Marketing Leaders, sponsored by Digitas.
Environmental messages do not impact ad effectiveness, data finds
Chris SutcliffeResearch from broadcaster ITV and effectiveness measurement platform System1 reveal significant headroom for environmentally-focused advertising.
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