Channel 4 launches multiplatform content ideas drive
Channel 4 is to launch 30 multiplatform-themed events across the UK in bid to discover new digital and converged TV content ideas. Read the full story here.
Channel 4 is to launch 30 multiplatform-themed events across the UK in bid to discover new digital and converged TV content ideas. Read the full story here.
Johnson & Johnson is thought to have appointed Michael Sneed as its global marketing and PR chief to better align its global communications and support growth.
Mary Portas has set out 28 recommendations to revive the UK high street, but admits that not all town centres can be saved.
Q&A with Tim Moss, chief executive, Moto.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Nestlé declaring “growth is back” to two brands hiring their first CMOs, it’s been a busy week. Here is my take.
The CMA’s analysis into loyalty pricing is still ongoing, but it says it is “unlikely” to conclude that supermarkets are unfairly inflating non-loyalty pricing to make their member pricing appear more attractive.
Oatly CEO’s told investors it would refocus on its “reason for being” and be “slightly less self-indulgent” in how it uses its brand voice.
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.