Channel 4 launches multiplatform content ideas drive
Channel 4 is to launch 30 multiplatform-themed events across the UK in bid to discover new digital and converged TV content ideas. Read the full story here.
J&J names top global marketer
Rosie BakerJohnson & Johnson is thought to have appointed Michael Sneed as its global marketing and PR chief to better align its global communications and support growth.
Portas review: High streets “in crisis”
Rosie BakerMary Portas has set out 28 recommendations to revive the UK high street, but admits that not all town centres can be saved.
Moto – the name behind the brand
Josie AllchinQ&A with Tim Moss, chief executive, Moto.
Why you should consider a marketing apprenticeship
Charlotte RogersFor the first time, the marketing industry can provide an apprenticeship offering that goes from A Level to Master’s degree as it looks to show the value of alternative routes into the industry.
Here’s what I hope will change in 2020
Helen EdwardsA change of decade carries with it a weight of hopes and predicted changes. Here’s my wish list of the ways I hope marketing will be better in 2020.
Winners, losers and those who dared to be different in 2019
Russell ParsonsThe end of the year is a time for reflection, and for looking back at what we can learn from the brands that stood out in marketing in 2019.
Marketing Week Explores: The best campaigns of 2019 and 2020 trends
Marketing Week ReportersIn the latest edition of the Marketing Week Explores podcast, we look back at the best campaigns of the past 12 months and offer our predictions for the biggest marketing trends for 2020.
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