Channel 4 launches multiplatform content ideas drive
Channel 4 is to launch 30 multiplatform-themed events across the UK in bid to discover new digital and converged TV content ideas. Read the full story here.
J&J names top global marketer
Rosie BakerJohnson & Johnson is thought to have appointed Michael Sneed as its global marketing and PR chief to better align its global communications and support growth.
Portas review: High streets “in crisis”
Rosie BakerMary Portas has set out 28 recommendations to revive the UK high street, but admits that not all town centres can be saved.
Moto – the name behind the brand
Josie AllchinQ&A with Tim Moss, chief executive, Moto.
Coca-Cola, Unilever, Premier Foods: 5 things that mattered this week and why
Marketing Week ReportersFrom Unilever increasing investment in digital skills to Coca-Cola streamlining innovation here’s everything you need to know this week.
Embrace the art of improvisational listening
Max DickinsWe spend too little time listening and too much time preparing to speak. By focusing more on others’ words and less on our own response, we can make more progress collaboratively.
Almost half of marketers expect job cuts in the next three months
Molly FlemingWhile job prospects have improved slightly compared to three months ago many more companies are still expected to cut staff than hire.
Sky aims to ‘recapture hearts and minds’ in major ad push
Sarah VizardSky is forgoing its usual product-led approach in a new marketing campaign that aims to build an emotional connection with customers and get people thinking differently about the business.
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