Channel 4 has commissioned original works of poster art from three of the country’s brightest artists to promote its new series on modern art, This Is Modern Art. Artists Sarah Lucas, Martin Creed, and Gavin Turk have produced work that will be posted on three special London poster sites in Camden, Farringdon, and Whitechapel. The six-part TV series begins on Sunday, and the work goes up later this week. More traditional posters will go up around the country. The creative work is by the Creative Partnership, media buying by BMP OMD, and media planning by Michaelides & Bednash.
Russell is away so it’s my turn once again to offer a view on the week’s biggest stories. From the rise of ‘buy now, pay later’ brands to NatWest trying to sort out its “messy middle”, it’s been a busy week. Here’s my take.
From Coca-Cola’s move into hard seltzer to NatWest’s ‘messy middle’ problem here’s everything you need to know this week.
Tesco achieved consumer engagement and sales uplift by putting an emotional spin on a price-driven campaign
In her first interview since taking on the top marketing job two months ago, Margaret Jobling says she is focused on bringing the company’s purpose to life while finding ways to improve the customer experience and marketing effectiveness.