Channel 4 has commissioned original works of poster art from three of the country’s brightest artists to promote its new series on modern art, This Is Modern Art. Artists Sarah Lucas, Martin Creed, and Gavin Turk have produced work that will be posted on three special London poster sites in Camden, Farringdon, and Whitechapel. The six-part TV series begins on Sunday, and the work goes up later this week. More traditional posters will go up around the country. The creative work is by the Creative Partnership, media buying by BMP OMD, and media planning by Michaelides & Bednash.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
As Marketer of the Year, Camelot CMO Keith Moor believes being an effective marketing leader comes down to building credibility by delivering on promises and having a curious mind.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From celebrating marketing effectiveness to learning from Boots’ CFO about how to strengthen the tie between marketing and finance, it’s been a busy week. Here is my take.
BT Sport head of marketing Ed Cracknell says strong creative work can still be produced on a budget, if marketers allow their agencies the time and freedom to create bold ideas.