Channel 4 on the lookout for new marketing director amid reshuffle

The broadcaster is on the hunt for a marketing director and communications director, both of whom will report into Channel 4 CMO Zaid Al-Qassab.

Broadcaster Channel 4 is seeking a new marketing director and communications director to report into CMO Zaid Al-Qassab, who has seen his role expanded as part of a wide-reaching management reshuffle.

Al-Qassab will head an expanded marketing and viewer experience division, becoming one of six senior managers reporting direct to the CEO committee. A number of departments will feed into the new, enlarged division to ensure an integrated viewer experience.

Chief product officer Dave Cameron and the All 4 Product team will now report into the marketing and viewer experience division, alongside the content and corporate communications teams, and the newly created audience integration team.

These departments will join the existing marketing, brand, media, continuity and social teams, as well as in-house agencies 4creative and 4Studio, in the newly formed division.

Elsewhere, the public policy and public affairs teams will be brought together with strategy and consumer insight, reporting to director of strategy and consumer insight, Khalid Hayat. The broadcaster says move reflects the close relationship between the delivery of Channel 4’s strategy and the organisation’s public policy.

Channel 4 reveals new brand purpose in digital focus

In addition, and as a sign of the company’s increased focus on digital, all editorial decision making across linear, streaming and social will come under the remit of chief content officer, Ian Katz.

The updates are part of Channel 4’s planning to ensure it can deliver the Future4 strategy launched back in November 2020. It is seeking to streamline and simplify its management structure.

“To deliver our Future4 strategy we need to adapt and innovate in the way we are structed as a business,” explains Channel 4 chief executive, Alex Mahon.

She says the changes give Channel 4 a “clearer and simplified structure” that will enable the broadcaster to accelerate its focus on digital and put viewers at the heart of its decision making.



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