Channel 4 readies next interactive playalong gameshow
Channel 4 is preparing to launch a new interactive, dual-screen gameshow following the success of The Million Pound Drop Live. Read the full story here.
Challenger laundry brands ready growth plans
Rosie BakerMethod, the ecological laundry and home care brand, is preparing to relaunch in 2012 as part of an “aggressive” growth plan.
Wickes trials first smaller concept store
Suzanne BearneWickes is introducing smaller store formats on the high street as part of the DIY retailer’s wider plans to test new revenue streams.
Chef stars signed-up to front Climate Week 2012 food focus
Mary-Louise ClewsAwareness campaign Climate Week will switch focus for next year’s event after signing up Masterchef winner Tim Anderson and celebrity chefs Angela Hartnett and Prue Leith to front activity promoting a climate-friendly approach to food.
Is brand building the secret to solidifying the growth of private label?
Ian BurrellPrivate label products have been eating into the market share of branded labels for years now. It can be argued, though, retailers are not doing enough to solidify this trend by engaging with will make them stick around long-term: brand building.
The best marketing campaigns of 2023: Part 1
Marketing Week ReportersFrom Barbie to McDonald’s to Heinz, the Marketing Week team reveals the first six campaigns that make up our best of 2023.
‘Premier league’ marketers: What brands can learn from elite sport
Marketing Week PartnerMarketers, like sportspeople, must focus on the ‘hard yards’ that make the moments of glory possible.
Why TikTok went into ‘professional mode’ to win B2B hearts
Marketing Week ReportersA LinkedIn takeover helped TikTok persuade marketers the social media app could become their new home for performance marketing.
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