Channel 4 is preparing to launch a new interactive, dual-screen gameshow following the success of The Million Pound Drop Live. Read the full story here.
Method, the ecological laundry and home care brand, is preparing to relaunch in 2012 as part of an “aggressive” growth plan.
Wickes is introducing smaller store formats on the high street as part of the DIY retailer’s wider plans to test new revenue streams.
Awareness campaign Climate Week will switch focus for next year’s event after signing up Masterchef winner Tim Anderson and celebrity chefs Angela Hartnett and Prue Leith to front activity promoting a climate-friendly approach to food.
The famous slogan has been revived for KFC’s latest advertising campaign, after a year on temporary hiatus as the brand responded to Covid-19.
We may be living through a pandemic, just emerging from lockdown and fresh from a global crisis, but Walkers and Paddy Power believe now is the right time for marketers to regain their sense of humour.
The drinks giant set up an growth taskforce last year that meets every two weeks to discuss new ideas and creative solutions for problems.
Britvic will spend £6m on marketing its squash brand Robinsons this summer to capitalise on the brand’s recent growth.