Channel 4 is preparing to launch a new interactive, dual-screen gameshow following the success of The Million Pound Drop Live. Read the full story here.
Method, the ecological laundry and home care brand, is preparing to relaunch in 2012 as part of an “aggressive” growth plan.
Wickes is introducing smaller store formats on the high street as part of the DIY retailer’s wider plans to test new revenue streams.
Awareness campaign Climate Week will switch focus for next year’s event after signing up Masterchef winner Tim Anderson and celebrity chefs Angela Hartnett and Prue Leith to front activity promoting a climate-friendly approach to food.
Having earned itself a reputation as a chocolate bar people either bought at the airport or discount shops, Covid gave Toblerone the punch it needed to reposition and relaunch the brand.
Marketers should view their relationships with consumers as a “collaboration”, said global brand marketing manager Janine Hearn-Odell.
The outgoing group brand and reputation director explains why it’s crucial for marketers to avoid the “pet projects” of senior leaders and keep their eyes on the prize.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here